Yes some of you might of baulked at that title and the fact that I am writing a fashion piece about men’s Burberry clothes. Over the past 5 (maybe 10?!) years Burberry has had a very poor rep in the men’s fashion world because of it’s association with football hooligan culture, who seemed to pick it up as the brand de jour whilst kitting themselves out and being idiots up and down the country. The Burberry hat and Stone Island jacket were very popular items which were instantly associated with chavs and so gave these actually great clothing brands very bad press through no fault of their own.
Neither wanted to be associated with such demographics, and it meant a slide and decline in sales and therefore dare I say quality as well. However under the new creative directorship of the wizard of modern fashion, Christopher Bailey (Menswear Designer of the Year 2007 and 2008), Burberry has been revitalised as one of the most sought after brands in the world. It is a very traditional British brand (like Paul Smith) and so produces quality essential British items including macs, parkas, wool coats and simple knitwear. Think “Modern Gentleman” and you will be close to what this new A/W 09 Burberry collection produces.
From what I have seen on the catwalks for Autumn/Winter 09 the mac is going to again be massive this year throughout the winter. Burberry has produced some amazing high quality designs which would look amazing over formal or relaxed formal wear. My favourites are the Navy, Stone and Black macs which just ooze class, but also have a fashion edge. A real quality investment at £250, which you could leave unbuttoned and just tied round the waist (check photo at top of article).
Burberry still have the traditional checked pattern throughout the lining of their clothes, as it is part of their heritage and history. However it is normally in the lining and not noticeable so you do not have to deal with the stigma from a fashion nobody accusing you of being a chav. This really is a high quality brand which is again reclaiming it’s place within the British fashion elite designers.
It may not be one for some of the younger “edgier” readers out there, as I would class these items within the young/middle age professionals market. But in terms of investment pieces and high quality garments, you can’t go wrong.
Founded in 1856 by a drapers apprentice, it has been transformed into a global enterprise that’s home to classic Brit heritage trademarks including the Burberry check and two Royal Warrants. Its mix of classic wardrobe essentials meets modern design detailing results in a collection that looks to narrow collared shirts, hooded macs, cotton blazers, wool coats and simple knits. Quintessentially English there’s an unmistakable air of effortlessness at play here – a brand for the everyman.
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