On of my favourite brands of the moment and also of many celebrities (David Beckham anyone?) is PRPS. They are an American brand of high quality jeans wear. What sets these jeans apart from any other brand is the fact that each individual piece in every collection is conceived with a particular function in mind (and not just to look good!). Before the fashion aspect PRPS jeans are made to be worn and used everyday. This means that they are high quality, durable and above all comfortable to wear. The denim is made only by the highest quality African cotton and then made using expert Japanese construction, if you invest in a pair of these jeans, they will look and feel like a premium brand – which is what you are paying for.
No aspect of the jean is skimped over however, with some large brands like Armani, Prade etc. you can pay premium prices for jeans that look like any others. With PRPS you can be sure that all the little details are taken care off: hand distressed ares, folded back pockets, camoflage pocket linings, individually numbered tabs, different coloured buttons and much more. The researchers and designers literally take inspiration from the military and construction worlds, they study the details like how creases in a mechanics knee look and are formed. It is this attention to detail and passion which I want from my designers and make a brilliant product.
The whole product just feels and look quality. I urge you to try some out as the new collections are just as good as ever and come in all shapes and sizes. Comfort, straight leg, skinnier fits they are all here. They are only available from a few selected stores here in the UK and are surely set to be the next massive brand – so don’t miss out!
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