Young talent is always emerging in the world of menswear, and Omar Kashoura is one of the most recent successes. With an Arabic and Leeds background, Omar settled in London in 1999. He achieved a first class at the London College of Fashion, and numerous prizes including the Best International Menswear Designer award in 2005. He initially worked in London based fashion house Preen, and then became a consultant at the label Unconditional. With more willingness to learn, Omar went to Central St. Martins school of art and design to complete his masters degree.
Since his masters degree, Omar has created his name into a recognisable brand that earned him the prestigious Deutsche Bank Pyramid Award in 2008. The brand has a progressive style, but it has the aim of influencing the way men dress. His vision is to influence men to dress is in the form of a modern gentleman. The clothing features sharp cuts and unique finishing with some of the features including looped shirt collars and jacket cuff fastenings. The brand is also widely known for its modern use of colour and its signature navy suit. Omar Kashoura Clothing has been presented to many countries around the world, including New York, Miami, Chicago, Paris and also the Arabian fashion world.
[Editor: Check out Ashley's full preview article today on NEWGEN @ London Fashion Week to see more information on Omar & other up and coming menswear designers being shown at London Fashion Week this September.]
The base success of the brand is due to collaborations with other well known designers. The Omar Kashoura brand focuses on working and collaborating with companies on new projects and events, with a prime example of this being the recent accessory collaboration with Jarah Stoop.
When asked how to describe the stereotypical Omar Kashoura man, Omar says ‘Any chap with an eye for quality and a love of colour’. This is really clear in his designs with the injection of bright and fun colours that creates an air of individuality to each garment. He focuses on primary colours rather than the many abstract colours we see nowadays in menswear, and this focus creates a relaxed ambition about his work.
The latest Omar Kashoura Collection is limited edition and named “Popeye in Trouville”. Take a look at the look book images below and click the image to view Omar’s official website:
Omar’s Spring/Summer 10 collection is also available to buy at Oki-Ni. Here’s the collection:
Omar is a young talent who is definitely going to make it big. I love his work, and I wish him all the success in the future. Go to Oki-ni and shop his collection because it really is something special.