New Men's Fashion Designers You Should Know
Names To Know

Does the name ‘Steven Alan’ mean anything to you? How about ‘Carolyn Massey’? Or ‘Ian Batten’? They could quite easily be faceless names you’d forget as soon as you’ve heard them. Or they, among others, could easily become as well known, in the coffee-table book way designers are often well known, as Smith, Jacobs or Slimane (yes, Hedi is more of an artist and serial collaborator these days, but I’ve a great deal of nostalgia for the whippet thin, Parisian street urchin look he championed).

New design talent is one of the most important channels via which fashion in the UK is kept fresh and interesting. Team this brands who have not previously been available on our blustery shores, but are now at our finger tips, thanks to websites such as and you’ve got what is potentially the best way to shop and dress, since the good lord invented fabric, pattern cutters and credit cards.

Here, Fashionbeans presents a selection names you should know and the ones to watch for this season.

The Designers

J.W. Anderson – An Irish gent with a dark design ethos, Andersons designs are gilded in the sinister and the mystical. Having made his début at LFW in 2007, the name J.W. Anderson has been growing in popularity and reputation ever since – striking lines and simplistic masculine cuts are highlights of his SS10 collection; check it out at oki-ni:

J.W. Anderson SweatshirtJ.W. Anderson JacketJ.W. Anderson Leggings

CHRISTOPHE LEMAIRE – The visionary behind the popularity drive of heritage sports label, Lacoste, Lemaire is about to take his seat at the head of the table for Hermes. As Gaultier’s successor he’ll have a lot to live up to with the luxury goods label; thankfully he still has his own creative outlet and label, producing gems such as this single breasted cotton blazer [below top row left].

bStore – You’re probably aware of the trend setting Saville Row store and website, which stocks a continually impressive menswear collection from it’s own label, but special notice should be taken of the stores remarkable array of new and niche menswear designers and labels that has on offer, from season to season. From the minimal utility of Ian Batten, to the cute cartoonish designs of Peter Jensen, bStore is a one stop shop for a hot bed of menswear talent.

CHRISTOPHE LEMAIRE - Single-breasted cotton blazerB STORE - 'Brixton' denim bomber style jacket<br /> B STORE - 'Bury' contrast trim long sleeve top

B STORE - 'Basil' gingham bermuda shortsB STORE - 'Barker' natural short sleeve t shirtB STORE - Suede shoes

Steven Alan – A young American buck, Steven Alan’s designs epitomise preppy dressing, while encompassing muted eccentricity as the thread which runs through his garments. Starting out in 1999, with a meticulously designed buttoned down shirt – the likes of which have achieved a cult status in the US, signature pieces are now available to buy at ASOS each season:

Steve Alan Spring/Summer 2010

Chronicles of Never – An Australian label, which is still just a baby (having been founded in 2006) but is making big waves, thanks to their head designer Gareth Moody. Moody is also responsible for the success of that other achingly hip, and Fashionbeans favourite, Ksubi (available at Topman), but has indulged a more spiritual, edgy aesthetic for this new label. SS10 highlights include soft cotton draped Tees and ‘dare you wear them?’ leather shorts. Check out the new collections online:

Chronicles Of Never Juliets Orb TopChronicles Of Never When the Sun Was Gold Longsleeve HoodChronicles Of Never 2nd Skin Leather Jacket

Chronicles Of Never Cirrus Jersey TrousersChronicles Of Never Neo Neo Stretch TrousersChronicles of Never Once Around The Moon Shoes

Chronicles Of Never Skeleton Key Canvas ShoeChronicles of Never Placketism T-ShirtChronicles Of Never Sable Leather Shorts

Chronicles Of Never Aged Silver Screw RingChronicles Of Never Silver And White Squared Dove RingChronicles Of Never Square Pendits Necklace

The more you explore the more you will discover; the ‘beans list of hot new talent and places to find them could have gone on forever – it was difficult picking a top starting point, but with this knowledge in hand: it’s yours. Go forth and get fashionable, with the ones to watch.