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The Colour…
“Pantone is pleased to announce PANTONE 15-5519 Turquoise, an inviting, luminous hue, as the Colour of the Year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.”
If you didn't quite (want to) catch that, here it is again in my talk:
Pantone has announced a bunch of numbers as their colour of the year. But apparently we won't be walking around wearing clothes covered in numbers looking like we've been viciously attacked by Carol Vorderman. These numbers in fact are just a cataloguing number for those with somewhat of a colour fetish. The colour you need to know is TURQUOISE.
Much like a trend for 2010 (which I will discuss later in the article), this colour is designed to emanate feelings of a tropical paradise. The Bahamas, Marrakesh or in tough times; LIDL.
I have to admit, I am a lot more relieved at this year's colour choice. I hardly embraced last year's pick which they described as “Best illustrated by the abundant flowers of the Mimosa tree” – if I wanted to look like a tree I would have got a part in the Wizard of Oz ta.
Mimosa was an off-yellow, no exotic lovelies here. No tropical beaches, just Tropicana. I think it is safe to say that last year's selection was not well received. But that is all going to change for 2010!
Already high street and online retailers are tailoring the Turquoise into their new lines and it couldn't have been a better choice to tie in with SS10's top trend.
The Trend…
One to watch out for in SS10 is the 'Global Traveller' trend. This trend is based around the same concept as the Pantone colour choice. A mish-mash of prints from Hawaiian to tropical – all keeping to an eccentric colour palette.
Who likes short shorts? This trend! Tailored shorts have always been easy to come by since the short suit become hot. But now more than ever you will be seeing those shorts in a host of colours, all which will look great in the summer sun (don't sneer!) Need I tell you what colour to buy them in?
The great thing about this year's Pantone colour choice is how well it ties in with this trend. You can put Turquoise in your plimsolls or flip flops, in your tailored shorts, in your belt, in your t-shirt, in your shirt or in your hat! Turquoise, unlike previous years colour choices (ahem Mimosa) goes with everything and being such a versatile colour I predict we're in for a good SS10!
Don't be disheartened if you check your favourite store to find a limited number of Turquoise or Global Traveller products. Many are still in press release stage and the only way to see it is to, well… be the press. I am not the press but luckily for you they didn't see me hiding under that pile of clothes. So here are my top Turquoise pieces so far to compliment Pantone 15-55199375642781274361841734581247215 (yeah, that one).
Turquoise Picks…
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If these are the products only available now, I can't wait to see what the SS10 collections have in store for us!
Before I go I will say this: if you don’t like Turquoise, rip this article up. Oh wait its online, well throw your laptop… no that's not a good idea. Close the page! NO NOT YET! There is no point wearing a colour you don't like (ever heard of Mimosa?) you won't be off trend because the trend is how you interpret it. You can still rock the Global Traveller look using other colours such as browns and blues, and acid washed colours such as red and purples. Or find a style that suits you. The other key trends appearing this year are so diverse there is bound to be one that suits you!
Keep checking back on Fashionbeans.com for articles on those upcoming trends where I will walk you through the concept, the style, the colours & how to wear the trend. For now, keep it trendy Fashion Beaners!
Luke
Spring/Summer Essential Fabrics – Part 2: Seersucker
Spring/Summer Essential Fabrics – Part 1: Linen
Spring/Summer Footwear: The Suede Derby
Key Accessory: The Colourful Watch
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Hmm.. not quite sure about the Turquoise.. Just the other day came across a whole collection with these types of colours but didn’t really like em. Remember saying to my girlfriend I didnt hope this would be the new trend for 2010!
Although I must admit I like the check shirt from Burton!
Oh I could definitely live with that color. Much better than dull yellow, not quite as good as that glorious burnt orange color I saw a lot of last year, but still, turquoise is good.
LOVE IT!!!!
I’ve always loved turquoise and I’m glad to see it will be a big thing in 2010.
I agree. I love this colour. I have always thought it was fabulous and so under-worn. People always seem to skip over this colour, but at the same time I dont see it often in stores. I’ll be looking out for this new additional colour of change.
Thanks for your comments. So guys what are your best turquoise wardrobe picks?
Nice article Todd, this is a lovely colour, luckily I already have a Lyle & Scott polo and a etienne ozeki t-shirt in it already. It looks like you struggled abit to find any nice items online, but I’m sure there will plenty of stuff to choose from in the near future.
really nice colour and like it very much, and it is one that can go with loads of stuff in the wardrobe you have already
I kinda liked the yellow TBH. A belt, say…or watch…really adds a nice splash of interest. Turquise…meh, too close to blue.
@katatonik – It was more difficult than usual as many lines are still in press release stage but keep an eye out for lots more!
@Witness01- Don’t get me wrong, there is nothing wrong with a bit of yellow. Like you said it adds character with colour. But mimosa was to much of a dingy yellow for my liking. I likend it more to the colour of tropicana.
I think turquoise is alot more versatyle with who can wear it and what it can be paired with. Happy reading x
It looks like turquoise is a hit, what do we think of the Global Traveller trend for SS10? L x
Nice article Luke,
just purchased myself some turquoise leather pumps :)
Turquoise!!! MY favourite colour and always has been.
I am thrilled with the trend and I already wear a lot of the vivid and flamboyant, yet highly masc hue. The idea of it hitting consumer market bases both in UK as well as internationally is inspiring and I can’t wait to see it flourish the canvases of human bodies.
The oki-ni shoes are uber cool.
I’m with Hiiro! Turquoise is my faaavorite color, and I will definitely be stocking up in the near future.
I agree with Vish the oki-ni shoes look GREAT!!
but are mid and hi tops here to stay?? will they be big in summer 2010?
Another big trend for SS10 is American Graffiti. An over-the pond preppy look full of collegic jackets and yes…hi-tops.
Mid hi-tops are for sure going to be a big part of this trend so what better way to mix this trend with the colour of the year?
thanks for the information :D
I hope the Hi-tops are here to stay.
Must say I never considered buying Hi-tops or even the military boots till I got hooked onto this site about 3 months back. Since then, I have added them to my wardrobe. Although I felt a little awkward (I’m from Seattle and I believe for the most part the fashion scene here is very laid back, not that I am complaining) at first, I must say I have received quite a few compliments on my ‘style’.
Keep up the good work guys.
re : the name of this years colour
Can we stick with calling it turquoise and not pantone which sounds like a type of shampoo ! lol
@Jason B- I see your shampoo-smelling point but the colour is not called pantone. Pantone are the organisation for everything colourful. Want to know what colour a smurf goes if you strangle it? Ask pantone!
I found another lovely piece in this colour, perfect for the great english summer and i imagine would look great with a black leather jacker and most denim..
http://www.houseoffraser.co.uk/Diesel+Wave+t-shirt/134034896,default,pd.html
http://www.houseoffraser.co.uk/Diesel+Wave+t-shirt/134034676,default,pd.html
i prefer the v neck of the two above but will bag a T shirt in this colour in a couple months time defo.
That Diesel v-neck t-shirt is pretty cool Jason. I’ve been looking out for Turquoise pieces on my travels, maybe its how I view the colour I dunno, but I feel if your not careful it can look cheap. Some more T-shirt ideas would be welcome:)
here are a few more polo t shirts, nobody seems to be calling it turquiose though, anything but, maybe its a bit too feminine ?
http://www.houseoffraser.co.uk/Ralph+Lauren+Classic+fitted+basic+polo+shirt/311552851,default,pd.html?cgid=207
http://www.houseoffraser.co.uk/Hugo+Boss+Logo+collar+polo/132836307,default,pd.html?cgid=207
http://www.houseoffraser.co.uk/Criminal+Terrace+washed+jersey+polo+top/130726302,default,pd.html?cgid=207
http://www.houseoffraser.co.uk/Levi%27s+Striped+polo/130156507,default,pd.html?cgid=207
http://www.urbanoutfitters.co.uk/Kitsune-Maison-7-Print-Tee/invt/5214460342222&bklist=icat,6,shop,mens,mensclothing,menstees,teesrenewal