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HOT NEW LABEL : PRETTY GREEN
Celebrities and their fashion labels = my biggest pet hate of the moment! Putting your name on t-shirt surely doesn’t make you a designer? Nor does it mean that the product is any good or instantly classed as ‘high-end’? What the hell is going on?! Well, imagine my horror when back in spring 2009 I heard that Liam Gallagher of Oasis was releasing a collection from his new fashion label Pretty Green. Shock and disappointment is all I felt on the matter. Had the straight talking front man from arguably the best British band EVER sold himself out? Fast forward to just the 3rd collection from Pretty Green and to this wonderful quote from the man himself “Clothes and music are my passion. I’m not here to rip anyone off and I’m not doing it for the money either. I’m doing it cuz there’s a lack of stuff out there of the things I would wear” (Liam Gallagher 2009) and I can confirm that Liam Gallagher has FAR from sold himself out. Id even go as far to say that lovable Mancunian scamp has actually managed to pull it off in some style… phew!
Now, if I’m honest I always saw anything either of the Gallagher brothers putting their hand to going down very well in the UK, but I had no idea how well Pretty Green would go down on a global scale. Having first only been available to buy online, limited edition designs were selling out within hours. Personally I have always admired Gallagher’s style. Even now at the ripe old age of 37, he remains trendy throughout the seasons but is also fully aware of what looks good and what looks not so good on the middle aged man and he has incorporated this into Pretty Green perfectly. Naturally (and very wisely) sticking to what he does best, classic British clothing mixed with subtle prints and mod-like accessories, I see Pretty Green appealing to ALL age ranges and becoming a real name within its market.
The Labels
Pretty Green has been divided into 2 labels, the black and the green. This is how Pretty Green themselves describe each collection…
The Green Label
“Pretty Green’s Green Label collection for Spring/Summer ’10 is a casual collection that reflects Liam’s progressive design influence while it’s classic and relaxed styling makes it appealing to men of all ages. In line with Pretty Green’s commitment to British heritage, high quality design and classic materials, combined with the collection’s high demand styles in new vibrant colour ways across lightweight jackets, shirts and tees, the Green Label collection represents a cool, classic and British signature look. The Green collection also sees the much awaited release of the Pretty Green Desert Boot in collaboration with Clarks Originals.”
The Black Label
“Pretty Green’s Black Label collection for Spring/Summer ’10 takes its influences from the rock, mod and love styles of the halcyon summers of the 1960′s. Each piece of the Pretty Green Black Label collection is based on classic British styling embodying Liam’s individualistic style, vision and exceptional attention to detail as well as his love of superior quality fabrics and cool contemporary design. The inclusion of iconic pieces, from the sharply tailored boating blazer to the timeless parka and paisley print tees, ensure the perfect combination of styles for the most discerning menswear buyer and any summer occasion.”
Campaign Shoot Video
Latest Campaign Images
The New Season Collection
One of Pretty Green’s most attractive features at the moment is how exclusive it is. There are limited stockists online and we are going to show you exactly how to get your hands on this fantastic new range below.
Key Men’s Print/Pattern Shorts For Summer 2013
Three Alternative Colours For High Summer 2013
Men’s Footwear Option: Dress Slippers
Reiss Menswear: High Summer 2013
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Why has he hacked his fringe off with a pair of garden shears? :/
So, I like the low waisteline on the parkas. Sadly, my closet is already full (undesirable) t-shirts, but a parka? NO!!! I have to get one now.
Great Article!!!
Pretty Green is over-priced for what it is, simple polo shirt for 60 quid?? lots of leading brands like Luke/Lyle/All Saints sell them for 40ish, and whats with all the bright pink, I can’t even imagine Liam wearing pink. I’m sorry but if Liam wasn’t behind this label it probably wouldn’t even of made it to stores and if it did some how go anywhere the items would be 30% cheaper.
lol yeh and don’t let your mum cut your hair in future Liam, use some of this easy money your making and get it done at a salon.
“arguably the best British band EVER”??????????
i think it’s pretty fair to say that oasis aren’t even the best band from manchester, let alone britain
@Katatonik – Correct, you can indeed fetch yourself a polo from Allsaints/Lyle & Scott etc for £20 or so less…..but honestly….how many people on a Saturday afternoon out shopping will you see wearing these polo’s?? Having worked with Allsaints for a while i noticed that we were shifting 50+ polos a WEEK in Bristol alone?!….and the quality really is just ‘high-street’. I also understand what your saying about Liam’s name making the brand, but that would have been said about anything he had put his hand to “oh….that line of tea towels are only selling because they’re by Liam Gallagher”…..i don’t think the guy could have ever avoided this with his status.
@MR_HILL – Ok….maybe ‘most influential’ would have been a better choice of wording….haha
Thanks as always for your comments guys…….the feedback is always much appreciated.
Ash
Great collection, but among them pink and black collection is my favorite.
Oasis – Biggest band ever. Bigger than The Beatles.
You c**nts wish you had been half as successful with your lifes as ‘ar kid’ has.
I too was sceptical regarding the cost but having bought quite a few itemd within the range it was like they were hand made for me and the quality is the best i’ve ever had. I’m lucky that i can afford a few threads every month but understand peoples comments over the price but good quality clobber will last a lifetime and some of the styles to my mind are timeless. Just for the avoidance of doubt i’m not a diehard Oasis fan and i can think of dozens of bands that should enjoy the status that Oasis do but you can’t argue that Liam is over blessed in the charisma stakes.