Made To Measure Goes Mainstream

As a classic way of dressing, one can never underestimate the power of the suit. Simple, dignified and authoritative, the men’s suit is an item we’re told we should all have in our wardrobes; indeed the merits of two and three piece cuts have been covered comprehensively in Fashionbeans ‘Men’s fashion basics’ series.

I’m sure you’ve heard the adage that one should spend as much as one can possibly afford to, on a suit; an expensive cut can be spotted a mile off while a cheap suit looks… well, the words ‘chips’ and ‘cheerful’ spring to mind. So it has often been the case that while hankering after Saville Row fineries, the astronomic price tags have meant that we’ve had to settle for high street cuts. But that’s all about to change thanks to Reiss.

For A/W ’10 Reiss has announced the launch of its Personal Tailoring Service. Meaning that custom made, hand finished garments will now be available on the high street, for a fraction of the price you’d expect to pay for such a service.

Midas man, David Reiss, has been singing the praises of the new service saying it is the company’s ‘mission to exceed expectations with the exceptional level of quality and service we are offering’. All fur coat and no knickers? Hardly. The credentials and the thought process behind the service speaks volumes as to what the company wants to provide for its discerning customers.

Available from September in their flagship stores, the Personal Tailoring Service experience echoes the chalk and tape measure techniques employed by timeless clothiers such as Gieves and Hawkes. Of course being Reiss, the outcome is as sharp and as modern as you would expect – a frankly frightening amount of attention to detail comes into play with their menswear tailoring. Every element is taken into account, from button height and the darting to lapel width and shoulder adjustments, all to create a slim, lean, visually astounding silhouette.

And here’s where your taste and choices come into play; the service offers over 50 Italian and English fabric options, presented in 32 jacket styles and 12 types of trouser – all of which can be tweaked, snipped and tailored to fit your frame exactly (just lay off the Ale and takeaways between your fitting and the 4-6 week delivery date). The most satisfying thing about the whole experience, other than ending up with a suit that that fits you like a glove (in fact your gloves will seem roomy and ridiculous by comparison), is the fact that prices start at £550. A small price to pay for a genuine piece of sartorial mastery.

New Season Lookbook By Reiss

Here are some of the new look book images from the Reiss Mainline collection from A/W 10, you can expect to see these styles, colours and fabrics available for choice in the made to measure service… we can’t wait!

Reiss Mainline Suits Look Book