All Saints Winter 2011 Campaign
British High Street retailer AllSaints have released their latest campaign images ready for the autumn/winter 2011 season.
The new editorial look book is modelled by Sigrid Agren and Victor Nylander and shot against a dark black background. This gives the whole campaign a dark and moody aesthetic that is typical of the All Saints brand; enhanced even more by the choice of garments used; with a monochromatic colour palette of navy’s, blacks and greys prominent.
The looks themselves provide a nice mix of smart and casual – with blazers being styled with shirts and textural knitwear being teamed up with thick outerwear.
We really like the direction AllSaints have gone in with these new shots, and this in part is due to the colour scheme. Many of the looks incorporate just one or two colours – for example grey or navy – but the pieces have been given slightly different tones in order to create coordinating yet contrasting outfits. This is the key principle behind the minimalist approach to dressing, and AllSaints have come away from the traditional graphic tees and wild cuts they are known for, in order to create something a lot more grown up and refined.
Head over to AllSaints now to check out the campaign in its entirety.