Coggles Autumn/Winter 2011 Street Style Campaign

Over the last two years Coggles have photographed over 1000 people for their Street Style section. Now for autumn/winter 2011, the clothing boutique has produced a series of short films following the lives of some of these people.

The short films feature both men and women and include:

  • Valene – an Irish improv actress
  • Olubiyi – a student
  • Natasha – an aspiring tattoo artist.

The participants each got to style themselves from Coggles AW11 collections as well as incorporating pieces from their own personal collections. From there they then went on to work on developing a story and choosing a location for their film with Commercial Director Terry Hall.

Mark Bage, Coggles CEO said:

“We wanted to create a campaign that features real people, not models. We liked the idea of finding out more about these people while handing over creativity – the clothes they wear, the story they tell and where they tell it – almost entirely to them”

In addition to the digital video productions, Coggles have also released some stunning photography to accompany them – created using stills taken from the end of each film.

Due to the popularity of the campaign, Coggles are set to continue running this series throughout the season – asking more people from their Street Style section to appear and make their own ‘day in the life’ film.

Available At
Coggles Logo
Coggles Autumn/Winter 2011 Street Style Campaign:

The film we would like to showcase to you today is the story of Olubiyi, a Central St Martins student whose work is inspired by the duality of the life of Jean Michael Basquait.


All the clothing from the campaign consists of products from the Coggles AW11 COLECTIONS, INCLUDING: McQ BY McQUEEN, Joesph, Folk, Comme des Garcons, Sunspel, Grenson, Equipment, Paul and Joe Sister, Linda Farrow, Lulu Guinnes and We are Handsome, as well as some items personal to each of the participates.

Commercial Director: Terry Hall.
Photographer: Nicholas Scaife