We here at Fashionbeans have announced and welcomed that we live in an era of all things sartorial. Wearing an immaculate suit with a proudly folded handkerchief is today’s equivalent of what acid-washed jeans were in 1980s. For a brand such as M&S, this is a great opportunity. As a high street brand with a reputation for good quality suits and tailoring – albeit with a somewhat conservative attitude – M&S is preparing to serve the needs of the modern, sartorially inclined gentleman.
Hardly is there a better evidence of M&S’ intentions than the recent unveiling of David Gandy as the new face of M&S Collezione range. Well-known for striding the catwalks for Dolce & Gabbana, David Gandy became an embodiment of ‘manly’ and ‘Italian’. Never being shot looking less than perfect, his style, taste and annoyingly well-built body made David Gandy a star and celebrity.
Photos of Gandy in impeccable coats and jackets with beautiful leather bags and plethora of other Collezione accessories make a strong statement. More than tasteful colour combinations, perfect cuts and the use of good quality materials, M&S has managed to sex-up its ‘conservatism’ and transform it into sartorial excellence.
Never again to be called ‘boring’, shop at the king of all things sartorial Marks And Spencers – Collezione Range