If there’s a fail safe mode of dressing for the British guy, it’s undoubtedly denim, comfy tees and the anti-hero of the male wardrobe, the hoodie.
Yes, we sing the praises of tailoring, high end gear and high street must haves (there should definitely be space in your wardrobe for them), but we all have those days when what we want is a familiar pair of jeans and a comfy top to chill out in.
This isn’t an excuse to dress in clueless fashion; and dressing down doesn’t have to mean dumbing down – casualwear brands have stepped up their game to offer quality pieces that offer comfort and no-brainer style. One such brand that is working hard to make it’s impression in the crowded market is ‘Digdeep’, a British menswear brand established in 1995, that has just opened it’s newest store in the Europe’s biggest shopping destination, Westfield Stratford City.
Digdeep’s understated autumn/winter collection embraces vintage styling on it’s plentiful denim selection. Described as ‘effortless cool’, worn and washed out tees and distressed laundered shirts work well with their distressed finishes and vintage colour palettes of rusty reds, faded blues and industrial greys. Then there’s the hoodie. Stepping away from the lost-youth connotations of sportswear hoodies, casualwear options like Digdeeps ‘Nelson LDN Hoodie’ manage to retain an air preppy comfort. A must for the frosty autumn evenings ahead.
Check out the Digdeep look book below…