Introduction

In part one of our article on how to dress in your thirties, we realised there is a continuously decreasing gap between your thirties and twenties. Fashion, fitness and grooming routines are becoming essential for the everyday male in this day and age, keeping them looking their youthful best for as long as possible. However, we also realised that moving to a slightly more maturer wardrobe can work wonders for your personal style – setting trends rather than following them and creating your individual take on what is currently in.

With this in mind, today we are going to looks at those trademarks that make your personal style unique. These are the finishing touches and integral parts of your everyday style that set you apart from the guy next to you – they can’t be copied because they should be an extension of your personality. We will also look at a couple of guys who get it very right within their thirties, and try to pinpoint some items that you should be ridding your wardrobe of once and for all.

Your Trademarks

As we arrive at our thirties, it’s time to check that the sartorial arsenal is in order. There are certain things that the fashion conscious male should own and by the time we are at our mid-thirties, we should ensure that we have a few of these essentials. This includes items and/or characteristics that people associate with you automatically, which are the marks of your individual style. We should continue to add to these through life; however here are some key items that I personally think should become one of your trademarks at the mid-thirty mark:

The Wrist

By this time, the boy is now a fully independent male and hopefully has some more financial freedom. A watch will always be a man’s best accessory; something a man should be proud to wear each day and as such, be associated with. Buy the watch for you – it’s a very personal thing – and invest in the best if you would like it to last you into the far future.

Obviously the type of watch you buy will be limited by your budget. If you do have financial freedom, then why not invest in something truly special like the IWC’s, Baume & Mercier’s or Breitling’s of the world? There are so many unique luxury watch manufacturers to choose from and each offer different specialities and ideals that they abide by. Find the brand that fits in with your personal ethos and then invest in the best you can possibly afford comfortably. These watches are items that will potentially last forever, being able to be passed down through the family as part of your legacy – providing both future sentimental and current fashionable value.

If you cannot afford to spend thousands of pounds on a luxury watch, then try picking up a classic designer dress watch. This is a style that is refined and perfect for any situation, plus it will never date if you invest in a black/brown leather strap or stainless steel bracelet. Cheaper luxury watch brands such as Tissot provide great value, whilst the Hugo Boss’ and D&G’s of the world also provide great looking timepieces at a much lower cost. Just remember that designer watches will always favour great style over the actual substance (i.e. the mechanisms and movements).

The final option is to opt for an unusual or slightly more fashion forward take on your timepiece. We are talking about interesting designs, striking colour combinations or simple touches that make your watch more of a statement. Uniform Wares are releasing some amazing watches each and every month at the moment, whilst brands like T.W Steel offer huge oversized versions that are bound to become a focal point – and therefore instantly recognisable as part of ‘your style’.

  • Uniform Wares 300 Series Chronograph WristwatchUniform Wares 300 Series Chronograph Wristwatch
  • Tw Steel Ceo 50mm WatchTw Steel Ceo 50mm Watch
  • Hugo Boss Chronograph WatchHugo Boss Chronograph Watch
  • Hugo Boss Leather WatchHugo Boss Leather Watch
  • Emporio Armani Classic Chronograph WatchEmporio Armani Classic Chronograph Watch
  • Tissot Le Locle Black Automatic Mens Watch T41148353Tissot Le Locle Black Automatic Mens Watch T41148353
  • Baume & Mercier Classima Executive Polished Steel Mens Chronograph WatchBaume & Mercier Classima Executive Polished Steel Mens Chronograph Watch
  • Iwc Portuguese Chronograph Rose Gold Watch Iw371480Iwc Portuguese Chronograph Rose Gold Watch Iw371480
  • Breitling Super Avenger Black Dial Automatic Chronograph A1337011Breitling Super Avenger Black Dial Automatic Chronograph A1337011
The Mop

Grooming giant, Pankhurst London, says that when we hit 30, hair experiments should be a thing of the past and that we should know what cut looks best. I’m not going to argue with the chaps at Pankhurst and neither should you. Be sure to know what works for you and ask a barber for advice if in doubt.

Something a lot of men find hard to come to terms with in their thirties is loss of hair. A receding hairline or male pattern baldness can become a major strain on your self-confidence and affect your whole look because of it. Unfortunately there is no magic cure – apart from finding hairstyles that suit your ever changing hairline, or coming to terms with the fact and embracing a shaved head.

The acceptance of the fact and being completely comfortable with who you are is something that will always have you looking the very best you can be. Easier said than done I am truly aware – but if you master it then it will make the world of difference to how you look on a daily basis.

Generally the most common advice from experts is to keep your hair short and structured, as texture can actually enhance the problem and highlight thinning hair. Ask your hair stylist for advice about which cuts will suit your particular situation and NEVER try to cover it up through comb overs and the like.

Once you know in your mind that you are fighting a losing battle, shave it short and concentrate on upgrading everything else about your personal style; hit the gym and get the body you always wanted; experiment with facial hair if you know it looks good on you; generally put all the effort it took worrying about your hair before into dressing well and developing your signature style/trademarks.

The Scent

I’m a firm believer that a man should find a scent that will always work for him. This could take some time but it will be worth the search. Finding the scent that works for you means that it should be an extension of yourself and personality, and something that can be associated with you by others. This doesn’t necessarily mean one scent – different fragrances correspond to different seasons and times of the day. However, keeping to a limited few will help keep some continuity and familiarity.

Add fragrance to neck and wrist – not behind the ear, this is a myth and could actually make you smell worse – and if the fragrance can still be smelt after 10 minutes, enough has been applied. Fragrances that are used often will become familiar to your nose and won’t smell so strong after a while. Remember however that this isn’t true for people smelling you, so resist liberally spraying to avoid being over pungent.

  • Topman Eau De Parfum No.16 100mlTopman Eau De Parfum No.16 100ml
  • Marc Jacobs Bang 50ml Eau De Toilette SprayMarc Jacobs Bang 50ml Eau De Toilette Spray
  • Cool Water Cologne For Men By DavidoffCool Water Cologne For Men By Davidoff
  • Tom Ford Grey Vetiver Eau De Parfum 50mlTom Ford Grey Vetiver Eau De Parfum 50ml
  • Ralph Lauren Polo Black 40ml Eau De Toilette SprayRalph Lauren Polo Black 40ml Eau De Toilette Spray
  • Givenchy Gentleman Aftershave Splash 100mlGivenchy Gentleman Aftershave Splash 100ml
  • Hugo Boss Boss Bottled NightHugo Boss Boss Bottled Night
  • Paul Smith Extreme For Men Eau De Toilette SprayPaul Smith Extreme For Men Eau De Toilette Spray
  • Giorgio Armani Diamonds For MenGiorgio Armani Diamonds For Men
Developing a Signature Style

Developing a signature style that is YOU is so important. You should already know how you like to dress and the image you want to portray, but look to refine this through other trademarks that specifically relate to your personality. The above were general suggestions that all males should have down by their mid-thirties, and now we move onto specifics.

This could be through anything you can imagine, but generally comes down to accessories or choice of prints. If you dress in a smart and refined way most days, then how about an elegant accessory such as a silk scarf or neckerchief? You could develop quite a collection that can then be incorporated into both smart and casual looks in a variety of colours and prints – they will not only give your outfit the shot of life it needs, but people you interact with regularly will sub-consciously realise that they are part of who you are.

It doesn’t have to be so obvious either, the key is in the details here. You might look for bold or patterned linings within your suit jackets and outerwear, you might prefer bowties to ties, you could have a penchant for a rare pattern such as polka dots (shirts, socks and pocket squares) or is could be as simple as wearing a vintage piece of jewellery or a particular pin badge each and every day.

Just remember that you don’t want to go overboard or try and force it – this is NOT a gimmick. These should be the little touches that reflect your personality and take your looks to the next level, rather than making your outfits seem conceited and over worked.

  • Asos Black Crystal Tie PinAsos Black Crystal Tie Pin
  • Franck Boclet Silver BroochFranck Boclet Silver Brooch
  • Coiless Safety Pins-2-1/4 Gold- 50/pkgCoiless Safety Pins-2-1/4 Gold- 50/pkg
  • Fred Perry Laurel Wreath Navy Medallion And Stripe Tootal ScarfFred Perry Laurel Wreath Navy Medallion And Stripe Tootal Scarf
  • Drakes Polka Dot Silk Pocket SquareDrakes Polka Dot Silk Pocket Square
  • Lanvin Grenadine Silk Bow TieLanvin Grenadine Silk Bow Tie
  • Asos Ship NeckerchiefAsos Ship Neckerchief
  • Topman Navy Soho Retro ReadersTopman Navy Soho Retro Readers
  • Paul Smith Stripe SocksPaul Smith Stripe Socks
  • B Store Wool-blend JacketB Store Wool-blend Jacket
  • Maison Martin Margiela 11 Mens Brass RingMaison Martin Margiela 11 Mens Brass Ring
  • Maison Martin Margiela 11 Mens Brass NecklaceMaison Martin Margiela 11 Mens Brass Necklace
The Hat

The hat deserves its own section as it is an item that can become both a signature and trademark of your personal style. We were initially going to include it within the trademarks section above as something all men should have down by the mid-thirties – but a hat doesn’t suit every head shape or personal style.

However, if you are willing to experiment and find the find hat for you – no; beanies, trappers and the like DON’T count – then it can take your looks to the next level. The reason for this is that most men shy away from head wear – they either don’t have the patience to find something that works for them, or just don’t feel comfortable in one.

Usually it can be traced to an issue of confidence. Many men would never have a problem wearing a beanie because they are widely accepted and every guy has probably worn one in his lifetime. However, a flat cap, trilby/fedora or a pork pie hat is a completely different story. They are still very rare and unique, which means that you are bound to get people noticing you if you are wearing one. If you can embrace this and welcome the attention, then it shows an innate sense of confidence that has always been a real man’s most attractive quality.

The two styles I would recommend are the flat cap and trilby/fedora. These are both the easiest to wear and can be integrated into a variety of looks, as shown below:

Mens Hats / Headwear Lookbook

Just remember that you need to be aware of your head shape, personal style and size when purchasing something that is such a statement. Everything should be carefully considered from cut to material and colour. Try a variety on and don’t be afraid to spend time searching and trying on multiple versions in order to find THE perfect hat that represents you fully.

  • Topman Brown Flat CapTopman Brown Flat Cap
  • Lock & Co Hatters Harris Tweed Wool Flat CapLock & Co Hatters Harris Tweed Wool Flat Cap
  • Scotch And Soda 72122 Dessin D HatScotch And Soda 72122 Dessin D Hat
  • Christys Hats Grey Classic Newbury Wool TrilbyChristys Hats Grey Classic Newbury Wool Trilby
  • Paul Smith Accessories Wool Trilby HatPaul Smith Accessories Wool Trilby Hat
  • Borsalino Casual Felt TrilbyBorsalino Casual Felt Trilby
The Good & The Bad
Leading By Example – Ryan Gosling, 31

Ryan Gosling's Style - Fashion Lookbook

Much has been said about Mr Gosling this year, and for someone who has just moved into his thirties he gets his style spot on. Notice how in the above images he has taken into account a lot of the principles we have been trying to instil over this two part series:

  • He has given classic items a twist, such as the plaid double breasted coat, two tone brogues and piped detailing on his blue shirt. This gives him a contemporary look and an inherent youthfulness when paired with other classic and timeless pieces.
  • He has used tailoring to inject some colour into his outfit. The berry suit jacket is a beautiful piece that shows some personality and gives the outfit the shot of life it needs. Not only that but he has picked a shawl collared, one button version that shows a willingness to come away from the traditional two button peaked lapel jacket – variety in your tailoring being something we recommended in yesterday’s article.
  • There are no strange cuts or playing with silhouettes. Everything is kept slim line and fitted – whether it be a leather jacket, trousers, overcoats or shirts. Something we are going to discuss in the what not to wear section below.
  • Patterns are kept subtle and muted. The striped Breton is a timeless piece that men of all ages can wear, whilst the scarf integrated into his leather jacket outfit is not showy and flashy but elegant and refined. Again this is something we will be discussing later.

If you want to read a comprehensive breakdown of the man of the moment then make sure you check out our Ryan Gosling Style Icon article.

Leading By Example – Angelo Flaccavento, 39

Angelo Flaccavento's Style - Fashion Lookbook

Fashion journalist Angelo Flaccavento is known for his trademark beard-bowtie-glasses combination and is a great example of something all late thirty year-olds should consider; the uniform. Flaccavento shows that wearing the same thing can make you look your best.

However, note how varied this uniformed look is. Colours change, trousers change to shorts, accessories are added. When you get older, consider a uniform – something timeless that can be adapted to weather or mood. Even if you do accept a uniform, remember that you aren’t chained to it, variation is allowed and needed.

  • Light Blue Washed Oxford ShirtLight Blue Washed Oxford Shirt
  • John Smedley Charcoal Bobby Merino V KnitJohn Smedley Charcoal Bobby Merino V Knit
  • Polo Ralph Lauren Tweed Three Button BlazerPolo Ralph Lauren Tweed Three Button Blazer
  • Self Indigo Jet Pocket BlazerSelf Indigo Jet Pocket Blazer
  • Allsaints Scout JacketAllsaints Scout Jacket
  • Topman Blue Clacton Check Skinny Shorts SuitTopman Blue Clacton Check Skinny Shorts Suit
  • Penfield Millwood Black Tweed TrousersPenfield Millwood Black Tweed Trousers
  • Incotex Slim Leg Cotton-blend ChinosIncotex Slim Leg Cotton-blend Chinos
  • Banana Republic Khaki TrenchBanana Republic Khaki Trench
  • Austin Reed Red And Silver Spot Bow TieAustin Reed Red And Silver Spot Bow Tie
  • Alexander Olch Boris Tweed Wool Bow TieAlexander Olch Boris Tweed Wool Bow Tie
  • Topman Regal Postman ShoeTopman Regal Postman Shoe
Some Things To Avoid

So now we come on to some items that we should be looking to avoid as we progress through our thirties. Of course, this will all be dependant on your body type, youthfulness, personal style and the like, so don’t take any of the examples personally. These are just generalised suggestions that will work for most men.

Don’t Wear These – Bold And Brash Trainers:

  • Nike Air Vortex TrainersNike Air Vortex Trainers
  • Nike Air Max 90 Hyperfuse PrmNike Air Max 90 Hyperfuse Prm
  • Puma X Mita Suede MidPuma X Mita Suede Mid

Wear These:
Keep trainers in the wardrobe, but they will need updating from those you wore at 20. White trainers are still an option (probably not when we get the other side of 50) but invest in a good leather pair with minimal branding and detailing. These will suit being dressed up or down and allows the rest of your outfit to do the talking.

If you want to come away from trainers completely then loafers are a great choice; refined, comfortable, stylish and relaxed. There is also now a wide variety of styles in a plethora of colours and materials:

  • Topman Teak Tan Leather Tassle LoafersTopman Teak Tan Leather Tassle Loafers
  • Trickers Exclusive For Asos James Penny LoafersTrickers Exclusive For Asos James Penny Loafers
  • Asos Suede And Leather Lace Up TrainersAsos Suede And Leather Lace Up Trainers

Don’t Wear These – Novelty Slogan/Childish Graphic/Large Logo T-Shirts:

  • Topman White Perfection Crew T-shirtTopman White Perfection Crew T-shirt
  • Allsaints Lantern S/s CrewAllsaints Lantern S/s Crew
  • G Star Issac T-shirtG Star Issac T-shirt

Wear These:
Large logo t-shirts and the typical ‘Bang Tidy’ like slogan tees are quite obviously not suitable for any self-respecting male no matter what their age. However, as we get old we need to also start thinking about the graphic tees we adorn ourselves with. Prints of naked girls, wild cluttered images and generally skeleton/rocker t-shirts at some point have to be let go – it is up to you when.

The main alternatives to a graphic t-shirt would be more grown-up prints, photoprint tees or the timeless Breton t-shirt. The Breton stripe tee has been a favourite throughout generations – think of iconic pictures of both James Dean and Picasso – and make a great alternative to your current graphic collection. Other prints such as Aztec and/or Navajo should also be considered, but just remember to keep the colour schemes a lot more subtle and muted instead of brash and in your face.

  • Band Of Outsiders Striped Cotton T-shirtBand Of Outsiders Striped Cotton T-shirt
  • American Apparel Striped Crew Neck T-shirtAmerican Apparel Striped Crew Neck T-shirt
  • Topman Black Cross Photo Crew T-shirtTopman Black Cross Photo Crew T-shirt

Don’t Wear These – Ripped, Extreme Faded or Distressed Denim Jeans:

  • Burton Drift King Straight Light Blue JeansBurton Drift King Straight Light Blue Jeans
  • Asos Slim Fit Dirty Distressed JeansAsos Slim Fit Dirty Distressed Jeans
  • Topman Dirty Wash Vintage SlimTopman Dirty Wash Vintage Slim

Wear These:
When we get older we should invest in a less worn pair of jeans; raw denim being the least worn, a three-year wash the most. When we are younger we tend to experiment with everything and think as much detailing as possible is best. In fact, it is quite the opposite and can cause conflict within your own outfit. Extremely faded, bleached, distress or ripped jeans should be retired as we move through our thirties, instead opting for dark washes in slim/straight cuts.

People have asked about skinny jeans, but I see no problem with the cut so long as you can still pull them off – realistically! Of course, there is not much difference moving from a skinny to slim cut these days, so you have a ready made alternative when the time comes to retire them.

  • Levis 511 Slim JeansLevis 511 Slim Jeans
  • Paul Smith – Red Ear 920k-650 Unwashed Selvage JeansPaul Smith - Red Ear 920k-650 Unwashed Selvage Jeans
  • Nudie Jeans Slim Jim Dry Broken Twill Slim JeansNudie Jeans Slim Jim Dry Broken Twill Slim Jeans

Don’t Wear These – Drop Crotch, Cuffed Jeans, Gimmick Fits

  • Allsaints Luger Cropper Runner JeansAllsaints Luger Cropper Runner Jeans
  • Asos Slim Fit Jeans With CuffAsos Slim Fit Jeans With Cuff
  • Uniforms For The Dedicated Dancing Drop Crotch ChinosUniforms For The Dedicated Dancing Drop Crotch Chinos

Wear These:
Our days of experimenting with silhouettes and crazy new cuts are over. We should instead be looked to keep everything tailored and fitted, no matter whether we are dressing for casual or formal events. Drop crotch trousers, twisted cuts and cuffed trouser hems are just a few that spring to mind – and should be left to the youngsters.

If you are looking for something that stands out, then try experimenting with colours or materials instead to give you that differential. Slim fit cords or wool trousers are perfect for adding texture to your looks, whilst chinos in rich blues, greens and burgundy would help create a real statement bottom half without the need to try so hard in order to be different.

  • Ps By Paul Smith Slim Fit Cotton ChinosPs By Paul Smith Slim Fit Cotton Chinos
  • Allsaints Corduane IggyAllsaints Corduane Iggy
  • Topman Grey Herringbone Slim TrousersTopman Grey Herringbone Slim Trousers

Don’t Wear These: Extreme Scoop T-Shirts:

  • Asos Short Sleeve Deep V Neck T-shirtAsos Short Sleeve Deep V Neck T-shirt
  • Asos Long Sleeve Top With Deep VAsos Long Sleeve Top With Deep V
  • Allsaints Stanley Raw ScoopAllsaints Stanley Raw Scoop

Wear These:
There comes a point when a man needs to mature and dress more like a grown up. I don’t care if you have the body of an Adonis at 40, there is no excuse for having your freshly waxed pecs on show. The problem I have with the extreme scoop t-shirts is that there is no subtlety to them whatsoever. It is time to upgrade with some well considered premium basics.

If you are looking for something that still gives you that same framing, then try a standard v-neck or Henley button up. The v-neck will still give you a powerful frame that showcases your wide chest, whilst the Henley can have one (or two MAX) buttons undone in order to give you that same effect.

  • Allsaints Clark L/s HenleyAllsaints Clark L/s Henley
  • John Varvatos Long Sleeve Printed Henley TopJohn Varvatos Long Sleeve Printed Henley Top
  • J.crew Garment Dyed V-neck T-shirtJ.crew Garment Dyed V-neck T-shirt
Conclusion

So that brings to an end our series on how to dress in your thirties. We hope you have enjoyed it, and feel a lot more confident as you move towards or through this golden age.

But now it is time for your opinion:

  • What are your personal trademarks?
  • Have you developed your own signature style already?
  • Who are your personal style icons that are in their thirties?
  • How has your style changed as you have got older?
  • Do you think you will change how you dress as you progress into and through your thirties?

Any knowledge, wisdom, opinions and general tips you want to share are greatly appreciated, so please get involved in the comments section below.

Evan.