All Saints Site Takeover
As you may of noticed, on Friday we changed our now iconic main image [below the Fashionbeans logo] to an All Saints focussed one. You may of wondered why we have done this because we have never favoured particular brands or branding within the image before. So it gives me great pleasure to introduce to you all our new takeover month feature. Each month from now we are going to have a different brand or online retailer showcased for a whole month on site. These will include all the big names from Topman, to ASOS, to Oki-Ni and My-Wardrobe. Our first takeover month however belongs to a retailer who is constantly pushing the boundaries of high street menswear and consistently inspiring our readers and writers each season… All Saints.
We have worked closely with All Saints since the inception of the site back in 2007 and they have been one of our biggest advocates right from the start, so it is only right that as part of our new feature, they were the first brand we have focussed on.
So takeover month is going to be just that; you can expect exclusive news, releases and information direct from All Saints before anyone else, we are going to showcase select new products before anyone else, and we will be breaking down the brand new collection for Spring/Summer 2011 and showing you exactly how you should be rocking it. Not only that, we have an All Saints £100 Gift Card to give away to one lucky reader at the end of the month.
Japanese Loom Shirting
So the first pieces we are featuring today as part of the takeover month is All Saints recently released range of Japanese shirting. We have received some samples of the collection and can tell you that the quality of the fabric is second to none. The shirts feel durable and made to last, whilst still being light weight and soft enough for the spring/summer seasons when you want to utilise lighter layering. Here are the details from All Saints themselves:
JAPANESE SHUTTLE LOOM FABRIC STYLES
For SS11 we have built a shirting program around a collection of authentic Japanese shuttle loom fabric articles. This program contains exclusive checks, prints & plain marl fabrics which are all woven on genuine shuttle looms in Japan.
Shuttle loom weaving is a traditional process which became widely outdated in the early 20th Century when more modern machines took over due to having a higher rate of productivity.
However this authentic & traditional way of weaving has widely continued in Japan due the high quality & unique fabric it is able to produce. Productivity is slower & consumption higher due to the narrower fabric widths these looms produce, this means the quality and hand feel is vastly superior. As well as following traditional techniques these fabrics also employ Japanese fashion forward design.
Japanese fabric is typically innovative, superior quality & highly sought after.
The Look Book
Here are a selection of images from the latest All Saints look book which feature the new shirt styles:
The styles are all bang on trend for this year, especially as a lot of the range features prints such as floral, polka dots and mini checks. Prints and metallics are both big news for shirt styles this year, as featured in our now infamous round-up of 2011’s office wear trends.
My personal pick from the collection would be the dark blue Okinawa L/s Shirt (featured bottom left in the look book) as the colour is the deepest and most beautiful shade of blue I have seen in a long time. Perfect for matching with beige chinos or shorts this season, but will also look great with grey, black or light blue jeans throughout the year. You can even use it with beautiful dark grey wool trousers like All Saints did for a night out.
The plain Yamagata L/s Shirt in dust marl is my second favourite, whilst being an essential style to own in your wardrobe. It can be used with trousers, jeans or chinos, and due to its classic styling, can be dressed up or down. You can wear it buttoned right up to the top with some slim fitting chinos/trousers and great Chelsea boots for a smart casual look which plays on the indie and mod trend. Or you can go the other way and use it unbuttoned and layered over the top of a nautical tee or underneath a light wash denim shirt. A classic and timeless item which feels amazing, and will last due to the quality of the construction. Not bad for just £70.