FHM Learns A New Trick

The avidly fashion savvy will have no doubt already purchased the biannual bible of menswear, ‘FHM Collections’. The publication is a round up of all seasonal looks, trends and must have pieces, condensed into one, alluringly glossy, package.

This season, Collections is all singing and all dancing as it leads the way in interactive genius, claiming the mantle of the world’s most cutting edge fashion magazine.

And how does one marry the traditional gloss of fashion magazines with the fast paced world of interactive online media? An app and smartphone, of course. By downloading ‘The Digital Space’ app from your smartphone, simply point your camera at anything in the magazine and get digital, interactive and animated.

Want to purchase directly from the shopping pages? Fancy seeing the cover shoot come to life? Or want in on exclusive interviews or just to dive into the world of your favourite brands via their ads? All you need to do is scan, sit back and let FHM do the work for you.

Now that the leading lads mag has upped the ante, we’ll be keeping a close eye out for other glossies following the trail blazers. Print just got a lot more interesting.

Pick up your copy of FHM Collections with the FHM October issue, previewed by FashionBeans below.

FHM October Issue & FHM Collections Preview:

FHM Collections & FHM October issue preview

FHM Collections & FHM October issue preview

FHM Collections & FHM October issue preview

FHM Collections & FHM October issue preview