Firetrap AW11

How best to make the jump from SS to AW? It’s tough to navigate, but fashionbeans’ favourites, Firetrap, jumped on the best answer this year: take over the last big festival of the summer and kick off their AW collection in style. Genius.

The surly denim brand set up camp at V festival, with their dance hideout (the firetrap lockin) & entertained revellers and fans, whilst simultaneously kitting out V’s biggest names in their new season wares. Good to know at the start season that you’re in the same sterling company as the Arctic monkeys and Eminem, when it comes to your denim.

‘Urban explorer’ is best used to describe the brand’s direction for AW – the collection resonates with engineered cuts and a dark foundation, translating into an adventurously intense series of menswear seperates.

Hard wearing trews and tough outerwear are a prime focal point; highlights being the brand’s revisited field coat and the dangerously charged leather hooded jacket – a piece of hide that will rival anything you have in your wardrobe in terms of sheer attitude and style.

Cable knits prevail as the assertive choice for tops, with chunky yarns bolstering the masculine stance Firetrap’s knitwear occupies; a styling choice that carries through to accessories in the form of rugged hats and, only for the bold or brave, balaclavas.

Firetrap AW11 Lookbook:

Firetrap AW11 Lookbook

Firetrap AW11 Lookbook

Firetrap AW11 Lookbook

Firetrap AW11 Lookbook

Firetrap AW11 Lookbook

Firetrap AW11 Lookbook

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