The story continues to unfold for French brand Sunpocket, four decades after it was founded. The foldable sunglasses brand avalanched its way into the fashion scene in the late 1970’s originally made for the sunny ski slopes and t
he warm Mediterranean, before making its way through the trends of hotdog skiers and 80’s hipsters.
For 2011, Sunpocket find themselves being brought back to life globally, reprising their original signum, after now brand owner, Jacob Höglund, stumbled upon a pair of the foldable sunglasses by accident in his families ski cottage in Trysil, Norway.
With the now Nordic brand being picked up by Selfridges & Urban Outfitters, will foldable sunglasses be making an appearance on catwalks, high streets and hipster’s pockets once again?