Quirky Swedish brand Happy Socks is pairing up with the more unlikely of collaborators this summer.
When Happy Socks was approached by legendary Japanese company Medicom Toy Corp in 2010, the idea was for the Noridc brand to design its very own version of the famous BE@RBRICK. Apparently, Happy Socks could not resist the opportunity to create a matching pair of socks to tie in with the collaboration.
The resulting, limited-edition combo will be made available at Bread & Butter where brands the likes of Lavenham, Denham, Pointer, Penfield, Worn By and Edwin will be previewing their SS12 collections.
The Berlin tradeshow starts on July 6, 2011 but you can keep track of the collaboration over on the Happy Socks website.