Winter has barely yet begun but bringing some sunshine into our lives is H&M in the form of their spring/summer 2012 look book.
Modelled by Benjamin Eidem, the look book is a excellent mix of the smart casual pieces we’ve come to expect from the brand. Throughout the look book it manages to put great emphasis on the tailoring of pieces – all being superbly cut for the finest fit possible.
The collection consists predominantly of tailored blazers, trousers, shorts and knitwear. What is apparent from the look book is that the double breasted blazer and the key AW11 colour trend (orange) will continue to be popular throughout the coming SS12 season – great news for those that have already invested this year. There is also great emphasis on colours and patterns; bold blues, reds, oranges and yellows are dominant shades, along with stripes and even Aztec inspired prints. On the whole it is certainly a very bold statement collection.
Similar to Zara’s recent look books, H&M have styled many of their looks with minimal or no accessories – letting the clothes speak for themselves. This is probably due to the fact that the individual pieces are so vibrant and eye catching, meaning that the outfits could become too fussy with over accessorising.
One of our favourite looks from the collection is the double breasted blazer paired with striking orange coloured trousers – incorporating two current key trends. The bold coloured trousers create a real statement and focal point for the outfit, whilst blue is a complementary colour of orange and creates the perfect anchor for the overall look. Definitely one way to stand out next summer!