Alberto Aspesi would hardly blame us for drawing a parallel between his clothes and those of Ermenegildo Zegna. Creating luxury Italian sportswear for over forty years, Aspesi (like Zegna) has that unique quality of mildly debasing credibility of any other fashion brand around. The common traits do not end with Aspesi’s obsession with research of fabrics and perfect construction of clothes.
Initially a shirt-maker founded in 1969 near Milan, Aspesi later became a producer of luxury Italian sportswear and outerwear. It would be difficult to find a brand that would be a better representation on why has Italian clothing been praised and admired for decades. Creating clothes with precision cuts and exceptional fabrics, perfectly performing their function is only part of the story.
It is the timeless subtle elegance with designs deliberately understated; combining colours and materials that usher a look of simplicity at its best. It is this quality that fits perfectly with the way Italians dress – putting a lot of emphasis on what to wear initially only to later completely forget about the clothes they have on. Being natural and not trying too hard, is what Aspesi stands for. Adding a piece of Aspesi to our look is the best way to neutralise fashion overloads that any fashion conscious man is inevitably subjected to.
Being one of Italy’s best kept trade secrets by keeping relatively low profile for long, Aspesi’s recent launch of an online shop featuring its complete latest autumn/winter 2011 collection makes the expression ‘rediscover’ apt. Quickly becoming the ‘must have’ brand at Selfridges, Aspesi is clearly opening itself up to the wider world and we stand to benefit.
Shop the full collection now at Aspesi.