Know What Brown Can Do For You
So let’s say that you’ve finally started to get the basics of your wardrobe under control. You’ve got yourself a couple of great suits, shirts and ties for work and some fitted tee’s, cardigans and jeans for when you’re off duty. You’ve even gone all out and invested in some quality footwear and a nice statement jacket – probably in leather.
But there’s one problem – the majority of the pieces that you have are all in grey, navy or black. Now that’s not your fault (in fact it’s probably mine), these are neutral colours that go extremely well with each other so are versatile pieces to have to hand. They also go with every other colour under the sun just in case you do want to start injecting some colour. But you’re thinking it would be nice to have some variation without having to start buying bright reds, greens and yellows.
Well, luckily you can and it’s with a colour that sometimes gets overlooked. The colour I’m talking about is brown and it can seriously lift your style. When it comes to brown, I tend to include lighter shades as well such as camel and beige. This is because they are both achromatic colours that are created through different combinations of black, grey and white – so there’s not much difference between them except for hue and tone. This is why they often get referred to as earth tones, because they include the same basic colours. It’s also the reason they go extremely well with each other and other achromatic colours like olive.
But why should you start wearing more brown? Well, first of all, it’s a rich, versatile colour that isn’t overly used in menswear right now. There are also all kinds of different shades and tones available and I find that, as a colour, it helps to bring out and enrich the other colours you have in your look. As I said, it works well with any colour (especially blues and greens) and is a colour I think all guys should invest in.
How To Wear: Brown
Beginner
If you’re new to brown then you should probably begin with something easy. The best place to start is footwear. Brown is an overall more stylish choice than black and when paired with a pair of dark jeans it really brings an Italian flair to a look. I would start with a dark brown first of all and as you become more confident venture into more coffee and tan flavours.
Or why not try a simple brown t-shirt? It will look great under a navy blazer or with a simple pair of jeans. It will also look great with lighter achromatic colours such as camel – so why not buy a pair of camel chinos too?
Advanced
But maybe you already own brown shoes? Maybe you’ve been doing camel chinos and brown tee’s for awhile now? That’s fine, now you can start getting into layering. Think cardigans, shirts and ties.
One of my favourite cardigans I have at the moment is in cool oatmeal colour and goes great with a blue striped shirt and red club tie. You can go as light or as dark as you want with your layering. A rich chocolate brown will look great with darker colours like navy and burgundy while lighter shades will favour pink, mint green and light blues.
A camel shirt and tie are also a must due to their versatility (but only together when you’re Nick Wooster); pair them with navy, olive and dark brown tones for the best results.
Master
Now there’s only one place left to go and it’s the greatest place of all. A brown suit! Invest in a medium shade like tobacco and as long as the suit fits you properly you can’t go wrong.
It looks amazing with blues and greens and that camel shirt you’ve already got will take it to a whole new level. This is first on my list of purchases when I have a bit of extra cash and I’m going to be wearing it with a blue gingham shirt and dark brown tie combination all day long.
While you’re at it why not think about you’re outerwear? A camel overcoat is a timeless menswear piece and very classic Calvin Klein. Or maybe a Harrington in the same colour? A brown leather jacket goes a long way too.
Have an experiment with what kind of shades and tones you like – and on what piece – and then wear the hell out of it. An unusual colour like camel or brown is a statement in itself so deserves to be seen and worn with confidence.
The Colour Brown: Look Book
Take a look at some of the looks that I love when it comes to brown:

So what do you guys think of this colour? Is brown something that you would now wear a lot more of? Or do you think that it’s a colour that should never be let out of the house?
Let me know…
Matt Allinson
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Men's Fashion Basics - Part 56 - Key Colour: Green
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I made the transition from black and grey to wearing browns earlier this year and it’s been great. I’ve found it easier to bring in bolder colours around brown than I ever did with black. And yes you don’t see so many men rocking brown so it puts focus on you and what you wearing even more. The top right, middle centre and lower centre in the lookbooks are amazing.
This is a fantastic article, would love to see more along similar lines. Keep up the great work!
Just purchased a rustic brown Barbour Beaufort Jacket. Perfect.
i will be definitely taking up the covered in milk and lucky charms look in top left
Hey. Great website and article. I recently bought a pair of mustard chinos. Am I right in thinking that the above colors will also go with mustard? Cheers.
The mustard chinos are fine and would go with all the colours I mentioned. However, it may be a good idea to keep the colours on a lighter side as mustard is quite a deep rich colour, so it would add a nice contrast.
One final thing, brown (bourbon) shoes with black jeans??? A Ok or No No? Cheers!
Great article :P but I have a question how would I brighten up/make my school clothes more stylish? Dress code is black shoes and trousers and white shirt :D thanks
Find a nicely fitted brown or camel blazer, or smart coat, and you’ll put your schoolboy pals to shame! When I was in uniform a cheeky pair of colourfully patterned socks brightened many a day as well. In terms of wearing them on my feet, you understand.
Might try rolling up your sleeves, leaving a top button or two undone, loosening your tie, leaving your shirt tails out, leaving your belt at home. Classic unruly schoolboy chic while you can still pull it off. Or go the other way completely and keep your top button done, your shirt tucked in and your tie done beautifully. But only if your clothes are perfectly fitted already.
Or you could wait for one of the writers to answer! But I reckon you’d do alright with those tips.
And perhaps your teachers would let their morals slip were you to turn up in a fine pair of smart oxblood shoes? Just a thought…
I’d say if the uniform is that strict then it would an ideal to add a few statement pieces. A great tie would be perfect. Go for one a bold pattern like a plaid or club tie or a bold colour like yellow and red, maybe even together in a rep tie.
A great watch goes a long way in a look too. Invest in a classic one with a brown leather strap and you can’t go wrong.
Maybe even get a little creative and throw on some braces and a bow tie? That would be pretty cool.
Aww thanks a lot :D I’ll be trying the braces, the socks ;p and some of the more unruly stuff ;D but I cand do the ties as we have a tie :(
Just don’t blame me if you get in trouble buddy!
Marvellous article. Glad you didn’t dwell too long on the now seriously overexposed earthy chinos trend too, I’m getting tired of it and going back to my skinny jeans. Which are apparently going out of fashion, which is strange because I haven’t seen anybody stop wearing them.
I’m digressing – you’re right, a brown suit is a beautiful thing. If you’re bold enough you might go the whole country gentleman hog and get one in tweed!
Fantastic article on an overlooked colour :) Brown really does open up a spiral of possibilities. I was wondering though, will wearing a brown top allow us to wear brown shoes with black trousers (supposedly a fashion no-no)?
I personally don’t have a problem with brown shoes and black trousers as long as the brown is a light shade like coffee or tan. However, I’m not so sure about wearing brown up top with that combination though, maybe use it as an opportunity to add some colour into the look?
The bottom-centre picture in the look book is immense. Any tips on where one might look to achieve that?
Well, it’s a pretty simple look. He’s wearing some dark denim jeans which is something every guy should have and you can pick up from pretty much anywhere. Just make sure the fit is right.
As for the jacket try – http://www.zara.com/webapp/wcs/stores/servlet/product/uk/en/zara-W2011/118182/488083/BLAZER%2BWITH%2BTWO%2BBUTTONS – or – http://www.asos.com/ASOS-Carrot-Fit-Chino-Suit/pgeproduct.aspx?sgid=3076&cid=5678&sh=0&pge=0&pgesize=20&sort=-1&clr=Stone#.
Then it’s a bold gingham shirt in brown and a darker solid brown tie. I quite like this shirt – http://www.yoox.com/item/YOOX/BEN+SHERMAN/dept/men/tskay/B84CE7A2/rr/1/cod10/38200208PQ/sts/sr_men80
DO you know where its possible to buy the last jacket on the middle ?
Fantastic article. Would it possible to find out who the person in the top right hand picture is in what seems to be a dark brown suit? That is something close to what I’ve been searching for over the last year (the suit, not the guy)
Thanks
Hi great article as always. i bought this jumper the other day
http://www.riverisland.com/Online/men/sale/jumpers–cardigans/khaki-textured-jumper-253164
and am regreting it as i dont really know what to wear with it so this article has helped a lot :) i was thinking light coloured chinos go well? but am unsure on what elce would go with it. should i stay clear of darker colours while wearing it? and any other advice would be much appreciated.
thanks
That look in the last row of pictures, with the brown blazer, the blue checkered shirt, and the chocolate tie, is just phenomenal. Definitely an inspiration.