Introduction
Following on from last week’s article on the colour green and what it can do for you, I thought I would turn to a colour that is similarly underestimated and overlooked. This colour would be purple.
First of all, when it comes to purple, I have a bit of a love/hate relationship. When I was younger I used to think it was great. All I ever wore was black back then so I thought wearing a hint of purple here and there made me super edgy and cool. However, with hindsight, the kinds of purple I was picking did not flatter my skin tone and often washed out my skin, leaving me looking a little bit dead. Which isn’t a great look, I’m sure we can all agree.
So for many years now I have steered away from purple all together. However, in the last few months, I’ve started to come around to it. I think it is the ideal accent colour that, when used in small doses and in the right shades, can really bring a look to life.
The Colour Purple
But how does purple work in a style sense? During Greek and Roman civilisations purple was often considered as a sign of royalty due to it’s rarity as colouring and being affordable only by the elite. It occurs by mixing different elements of red and blue and is situated between navy and violet on the colour wheel – although violet is often considered a hue of purple.
Based on it’s position in the colour wheel, complimenting colours would be yellows and dark blues, while a nice contrasting colour would be either green or orange. However, I would suggest bearing these colour combinations in mind for when you are using purple in small doses rather than, for example, blocking colouring yellow trousers and a purple shirt together.
If you do want to use purple in a significant way, I would keep the rest of your outfit in shades of black, grey and navy, in order to help anchor the colour. Check out my purple look book below for some ideas and inspiration.
Purple Look Book

How To Wear: Purple
Beginner
As usual, if you are new to colour, why not start off with something small. A pair of vibrant purple socks look great with dark denim and brogues. A purple patterned pocket square adds a shot of colour to a navy or grey suit jacket. Or if you were wondering what to wear with your khaki suit during the summer, why not pair a dark purple tie with a lilac shirt?
Advanced
Once you have mastered the art of subtle purple, why not take things up a gear? Purple coloured knitwear looks great during autumn/winter and looks great when paired with some camel or green chinos with a solid white or light blue shirt underneath.
Or why not try some plum chinos and anchor them with your grey t-shirt and green utility jacket?
Master
Finally, try and master the art of the purple shirt. For those with darker skin tones, try and stick to lighter shades such as lilac. At the other end of the spectrum, lighter skin tones will look much better when utilising a darker, richer purple.
Look around and try out some shirts in autumnal plaids, subtle florals or dressier solid work shirts – then try pairing them with green, navy, grey and black. If you are feeling super confident then why not go all out and invest in some purple footwear?
Until next week guys,
Matt Allinson
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Men’s Fashion Basics - Part 58 - Key Colour: Red
Men's Fashion Basics - Part 56 - Key Colour: Green






























I love purple! Wearing a purple striped shirt with a silk purple tie, and striped purple socks as I type this at my desk!
Also, just noticed the link for the purple forzieri pocket square doesn’t work!
Great article, and indeed, not a colour I actually see worn that often by men, even though it’s readily available.
I actually came into wearing it again lately by lack of finding another colour to match an outfit, if you can believe that. I could have worn white or brown probably, but with the other colours I was wearing they seemed a bit boring, even if I did go for a dark purple.
I’ve had quite a vivid cable knit cardigan from River Island for ages but I haven’t really worn it that much. I think its time for me to become a little bit more adventurous with my colour combinations!
Can I please make a request? STOP putting David Beckham on the mighty pedestal of “Style Icon”? Please? Thanks.
They also put Willy Wonker on the list. I’m pretty sure Beckham is more of a style icon than WIlly Wonker.
For the lookbook it’s more a case of highlighting the item than the person. I didn’t actually say he was Style Icon anywhere in this article. Willy Wonka on the other hand, total Style Icon! Look at the cane with white handle grip, amazing.
I can accept subtle purple and a lilac shirt, but if I wore a purple suit I can’t help but think i’d feel like a mascot for cadbury’s.
I was really pleased to see purple featured.
Purple is my favourite colour. I have so any purple shirts, jumpers, cardigans, t-shirts, ties, pocket squares, socks and cufflinks (obviously not all worn together) I thought I couldn’t get much more. Saying that though, you have openned my eyes to the wonder of purple jeans/trousers in this article.
I’m loving the two outfits in the main header image though (the jeans and quilted jacket). Can you tell me where they are from?
I’m not sure I’m brave enough for the purple braces though.
Oh, FashionBeans.
I think you’ll find the colour is PORT.
I disagree. Purple is defined as a basic colour. Port is a shade of purple. Therefore the title of this article is correct. IF we were being pedantic about it, it should be Violet (as in Red, Orange, Yellow, Green, Blue and Violet).
I have been wearing purple for some time. I think because my high school colors were purple and gold the stigma was lifted a long time ado. I have a couple of purple sweaters that really add that pop when the weather is a bit grey.
Thank you for helping men move towards color. We will catch up to women’s wear some day, maybe.. :-)
Hi, I really like the purple quilted shirt/jacket in the header graphic at the top, where is it from?
cheers
The title images are from 2 separate day birger et mikkelsen campaign look books. Can’t remember the actual seasons though unfortunately.