It seems the “April Showers” have been overtaken by weather degrees in its twenties so what better reason to distract ourselves with outfits suitable for the beach. With the scorching months that follow it’s only right that we are beginning to see summer shades and swimwear creeping up everywhere. I’ve reported the darker side of fashion with my article on summer contrast, however some designers are using swimwear as a release for their colourful inhibitions; staying true to colour and away from the black.
For all those in favour for a much brighter summer – read on.
Up and down mega-brand Nautica have focused on colour and the middle pair of swim shorts is very reminiscent of Piet Mondrian’s artwork. The swim shorts are dominated by white space featuring eye catching fragments of colours paired with a faded compass print.
Bold colours are continued in the designers’ swimwear with the geometric shapes of contrasting colours seen in the third pair of board shorts. Recently taken over in 2008 by Chris Cox, the collection has stayed true to his plans to relaunch Nautica as a lifestyle mega brand. The swim shorts are cut in the safe style of board shots that the everyday man can enjoy wearing; it’s only really the print and the stand out colours that could attract the more fashion conscious.
Featured in the Perry Ellis S/S collection – and dominating the current swimwear market – is the inclusion of many pastel hues. The above the knee cut is much more fashion conscious and whether it’s the shorts that feature the colour or an open zip up jacket, it is sure to emphasise and bring attention to your golden tan. Pastel colours work very well with olive and dark skin tones, but can make pale skin looked washed out – so keep that in mind when purchasing any new form of swimwear.
For anyone who isn’t fond of the pastel colours but wants to try their hand [or their leg] at the above the knee cut, the collection also includes darker shades; including a grey check pattern – which as we know is very much a pattern of choice within the whole industry at the moment.
Combat shorts, striped swim briefs [otherwise known as 'budgie smugglers'] and belt/chain printed swim shorts? It doesn’t seem like Dean and Dan Caten of DSquared2 have commanded a recurring theme when it comes to swimwear in their S/S collection. However, all pieces are excellent when standing alone; the turned up combat shorts [far left - see image up close here] give off more of a tough luxe look compared to Perry Ellis’ pastel colours. This style could easily take you from beach to bar by just adding the correct surrounding pieces. Switch bare feet for short military inspired boots (or gladiator sandals) and throw on a short sleeve white shirt with military epaulettes in order to give off an on trend military vibe which is fashion forward and masculine. Leave the shirt open – if you have the body for it – or layer a plain vest underneath for a true relaxed smart/casual day look.
The other styles in the collection include a more luxurious pair of 70s styled swim shorts; using a silk-like material cut higher above the knee paired with a more expensive print including golden wire and chains. However, this pair was beaten in being the stand out piece of the collection by the swimming briefs featuring a more playful pattern of green vertical stripes. DSquared2 have created a variety of extremely different but fashion conscious swimwear for those who would probably prefer showing it off on dry land than in water.
Much like Perry Ellis, D&G have utilised a check pattern throughout their swimwear but this time in a much bolder red colour. Paired with simple white espadrilles, this allows the focus to be firmly on the colour up top – a key tip for any of you males who want to draw attention to yourself on holiday this year.
However, the designers have not shied away from bolder looks and have somehow managed to pull off a stylish Hawaiian print in their green short shorts as well as featuring the increasing popular floral print within men’s fashion. Jil Sander’s showed it through his oversized t-shirt and long sleeved under tops along with Vivienne Westwood through her floral ties. Ben Jones rounded up the whole Hawaiian trend last week on site and it certainly split opinions – although Hawaiian swim shorts seemed to be acceptable to most males and continue to be a big trend each season within the market. The shorts from D&G are sure to go down well with anyone who closely follows the trends.
The lookbookers shown above have good command of the pastel colours shown on the runway. Pairing their shorts with on trend accessories such as wayfarer sunglasses and straw hats to create an outfit perfect for the beach. Espadrilles are a key item this summer but go easy on them, they’re cheap to buy so don’t expect them to withstand all the weather conditions we’re most likely to face in the fine British summer.
Our [middle bottom] lookbooker proves that being bold at the beach can be pulled off well with a retro motif and a stand out pair of swim shorts. If you’re a real fashion hound then trying vintage stores for swim shorts is a good move for anyone pulling off a similar look.
3 Tips for buying Swimwear:
When it comes down to it, to some it may seem ridiculous purchasing a pair of expensive swimming shorts for lounging on the beach – but if you have the money then I would definitely recommend it – especially with shorts from Orlebar Brown. The company is a true fashion swimwear brand who focus on creating shorts which “have the ability to take you from the street to the boardwalk, into the ocean, and back again”. These are for those males who care about the quality and versatility of all their clothing – even those items classed as non-essentials.
The Orlebar Brown swimwear is cut like tailored shorts, creating a slim-line silhouette which looks refined, classy and just fits so much better than the usual board shorts purchased by Brits on tour brigade. You can quite easily pair their range of swim shorts with shirts, polos and other items to create chic outfits on the fly – taking you to the beach and back to the bar with minimal effort. This is the next generation of swimwear and is very much designed for the modern male who invests in his wardrobe.
The OB Shop currently features 4 different styles:
But there are also newer editions to the Bulldog courtesy of the inspiration from Alan Aldridge, a UK illustrator born in 1943, who is known as one of the worlds greatest. The Alan Aldridge collection captures the essence of the 60s, meaning that the shorts are very psychedelic. They come in 4 different designs with 3 different colourways, available in waist sizes 30-38 – so we can all get our hands on them. Even though they cost a lot more than the £20 pound pair from the high street, the prices aren’t entirely out of reach. Besides, with Brown’s genius, even the beach is becoming a place where a man’s style can say a lot – and a pair of Orlebar shorts speak louder than words.
Another premium fashion swimwear brand who have been inspired by the French Riviera and all that comes with it; glamour, style and decadence. Founded in Saint Tropez itself back in 1971, the brand has utilised spinnaker canvas for all of their swimwear – which is renowned for drying quickly in the sun. This has helped the swimwear brand become an overnight success within the fashion market, as swim shorts that dry quickly after a dip in the pool or beach are obviously much more versatile when it comes to going places after. No longer do you need to go home, dry yourself and ring your shorts out in order to feel comfortable and stylish – these will take you from the shops, to the beach for a quick dip and then back to the bar in a flash.
Vilebrequin always takes a much bolder approach to their swimwear designs than Orlebar. You can choose from a collection of exclusive bright summer prints, including flowers, toucans and chameleons. These are shorts that are designed to get you noticed, and when you are the first thing they will see is how great the cut of each pair is. Again a much more tailored and refined fit is provided; something that looks a lot more mature and stylish than the shorts you wore in your youth – even if you are continuing to show some flair through the bold statement prints.
If you are looking to come away from the bold prints, the latest collection also features some bang on trend pastel colours; obviously inspired by the French Riviera heritage of the brand itself. These will still catch the eye, but in a much more refined manner. Pair with soft tailored blazers, leather deck shoes and pastel polo shirts for a true Riviera look that will have you looking great all day.
So there you have it, whether you are purchasing from the high street or are more of a swimwear connoisseur, there is something for everyone this year. Take note of the key trends mentioned above and treat your swimwear as a true extension of your wardrobe, not a stand alone piece. Consider which items you can match with your chosen pair before you buy, so you can create versatile outfits that will have you looking like the stylish man you are; from beach to bar and back again.
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