Mjölk Spring/Summer 2012 Collection
It is hard to see how any one could not like the slim-fit trend. Being with us for several years now, we have all grown accustomed to it; sporting skinny jeans and slim-fit shirts that exhibit the appearance of ‘sharpness’ and preserve a perfect line. Yet, the recent collections of venerable fashion houses of the likes of Gucci, Yohji Yamamoto and Ermenegildo Zegna, have reminded us that fashion is so much about aesthetics as it is about change – and that growing comfortable with a trend precedes its fall.
Wide-leg trousers and balloon-fitting jackets were on the menu, and despite creating a strong contrast to what we have grown to love and like over the past few years, the designs did not lack the ability to persuade. Although each of the collections was different, they all shared a common trait of referring back to the 1920s and drawing inspiration from this era of smart elegance (see the excellent article on the trend by Ben Jones).
Being brave and more so than many others, Mjölk has come with a spring/summer 2012 collection embracing the move to a wider and more relaxed fit. Featuring high waist trousers, balloon-fitting jackets and colour combinations that turn the bold colour trend of this autumn on its head, Mjölk is definitely not short of originality. We especially love the combination of brown/orange tassel loafers and wide grey shorts.
Make no mistake, Mjölk is not running to our ancestors for inspiration. Instead it is leading its own way, mixing colours and trends in a manner that does not feel the need to make excuses by referring to past. Although we do not propose to abandon our beloved slim-fit trend from one day to another, we believe that embracing change is good and that by adding a statement piece to our wardrobe; ‘we can lead rather than follow’. Mjölk gives us chance to do exactly that.
The brave of us will shop at Mjölk.