Nike 1948 Re-Opens Concept Store

Last night Nike reopened the doors to their east London concept store, 1948.

The look of the Shoreditch space has changed, but the mantra remains identifiably similar. Nike aims to rid the distinction between sports folk and other creatives with the store re-designed on the idea that they both share the same desire for freedom and self-expression.

A 1948 iPad app, which takes the form of a digital magazine, will also be launching to celebrate the creative retail playground. Tennis star Rafael Nadal will appear on the cover of the inaugural issue, which will be available at the end of the month.

Nike 1948
Arches 477/478
Bateman’s Row
London
EC2A 3HH

Nike 1948 Concept Store:

Nike 1948 Concept Store

Nike 1948 Concept Store

Nike 1948 Concept Store

Nike 1948 Concept Store

Nike 1948 Concept Store

Nike 1948 Concept Store

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