ohw? Spring/Summer 2012 Collection

Somewhere along the Guangdong Province in China sits a small factory that is home to ohw? (who? Spelt backwards) – a footwear brand that was born after two shoe extraordinaire’s met for dinner over one year ago.

Stephen Gill has previously headed footwear for Ben Sherman, and Hiro Chen is a footwear factory owner based in China. Between the pair there is over forty years of industry experience and it would be a crime not to take a sneak peak at their début collection that is launching in February 2012.

Inspired by “working” shoe styles such as the desert boot and the moccasin, ohw?’s début collection utilises soft leathers and perforated suedes, which compliment the hand stitched detailing of the everyday shoe. The designs are kept simple, but this profound shoe collection offers comfort, style and an affordable price tag. With 24 colour options available, there is a shoe for every occasion and personal style.

“We believe part of the strength of the ohw? brand is our transparency.”

As well as concentrating on building a successful footwear brand, the duo have considered ethical and social responsibilities within their factory conditions. This means you can feel safe in the knowledge that not only are the shoes stylish and practical, they are made by people who are rewarded for their fine craftsmanship.

Versatility is the brand’s biggest selling point, but I wholeheartedly recommend wearing the “Roc” boot in olive with burnt orange cords and a retro polo this spring/summer.

Check out the full collection over at ohw? now.

ohw? Spring/Summer 2012 Collection:

ohw? Spring/Summer 2012 Collection

ohw? Spring/Summer 2012 Collection

ohw? Spring/Summer 2012 Collection

ohw? Spring/Summer 2012 Collection

ohw? Spring/Summer 2012 Collection

ohw? Spring/Summer 2012 Collection