'Seasons In Sane Vol 1' – An AW11 Lookbook From Sane Communications

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‘Seasons in Sane Vol 1’ –
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An AW11 Lookbook from Sane Communications

PR gurus, Sanecommunications, have curated an AW11 lookbook showcasing the brands housed at the London firm. ‘Seasons in Sane Vol 1′ features AW11 offerings from Drakes of London, Edwin, Scotch & Soda, Ben Sherman, Percival and Lavenham.

The shots are a clear nod to the looks coming forward for fall, with heavy knits, autumnal hues and layered silhouettes all making an appearance with 2011 variations. Director of Sanecommunications, Steve Monaghan, was keen to create a carefully crafted and art directed visual portfolio of the brands.

“This has been shot to exude the look, feel and attitude of a luxe print magazine editorial, we wanted to accentuate the quality, style and functional attributes of the clothing, highlighting how the brands can be worn together to form outfits with true style whilst being on trend and seasonal, at the same time as producing a beautiful shoot, I am very proud” – Steve, Sane.