Following on from the success of the Bath store, next month Sebago are set to open their first London Flagship store on Regent Street.
The store will be total a square footage of 1,064, spread over two floors. With this amount of space their products will be shown off like pieces of art, beautifully exhibited and spaced out. This should also provide customers with a better shopping experience since the shop floor appears (from the photographs) well spaced out, with enough room to move around with ease.
The interior and merchandising draws inspiration from Sebago’s New England heritage and nautical culture the brand are renowned for by including innovative design features such as a yacht inspired staircase – complete with portholes – as well as wall to wall graphics to give the store and customer experience a truly nautical feel.
The new store aims to provide customers with an ‘ultimate Sebago heritage experience’, whilst offering the largest range of Sebago products in the UK to date – stocking all current season collections; including clothing, accessories and even the New England footwear range.
The store will also house all the exclusive brand collaborations for the current season too, including the new creative and visionary Artisan and Filson Collections.
To view and shop the current collection head over to Sebago.