Swiss watchmakers, Swatch, have decided it’s time for a game-changer. The progressive fashion brand is introducing Swatch Touch, a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of push buttons.
Breaking away from chronograph tradition, the Swatch Touch watches will allow wearers to access unique features – all controlled by the touchscreen display – such as swiping between the displays in order to view various time zones.
The collection, available from tomorrow from selected retailers, comes in six different colour waves; camouflage, black, white, turquoise, pink and purple and will be priced at £100. For more information visit the official Swatch website.