Continuing their storming success with designer collaborations, H&M have teamed up with Italian fashion power house Versace to create a visually captivating range that uses the heritage of the Versace brand as the colourful thread that runs through the vibrant fabric of the collection.
The brand’s creative director, Donatella Versace, has opened the Versace archives to draw inspiration from the iconic prints, bold designs and vibrant motifs that that are unmistakably identifiable and the exact opposite of unassuming.
Creative Adviser for H&M, and the driving force behind the new partnership, Margareta van den Bosch, notes that “Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise” She goes on to describe the men’s collection as ‘very sophisticated’. Do you agree?
The foundation of the men’s collection is comprised of slick tailoring and pieces of exotic pattern. Tuxedo’s and suits are presented in either strong black or vibrant pink, palm tree prints triumph as the signature style on tees and optical designs are largely present within the collection on jackets, jumpers and even underwear.
There is also leather in the men’s collection (of course), which at starting prices of £200 should be snapped up immediately and is comparatively small change compared to the few thousand pounds a Versace leather would ordinarily command.