Introduction
I’m often quite struck at the disparity in choice for the modern, style-conscious gent. I think we can all agree that these days, many men are taking much more of an interest in their appearance and the ever-changing world of fashion, and one would think that we’d certainly be catching up with our spoilt female counterparts. Right?
Well, this isn’t really the case. The standard retail goliaths are dominated by womenswear (which is understandable when considering the amount of potential profit within the market), but the smaller, less-than-impressive menswear corners in these stores seem more like a token gesture than a serious consideration of style. I often find there’s very little geared towards anyone over the age of 18, and there’s only so many chinos and hooded checked shirts one man can take before he gives up completely.
But, fear not, there are some retailers that offer the very best in menswear – they just might not be in the most obvious/accessible locations on the high street. Outside of London, the smaller the town, the more difficult it is to pinpoint less popular brands. For instance, non-northern friends of mine can’t believe that Hull was only graced with H&M a mere five years ago – testament to how easy it is to fall behind.
Here at FashionBeans, we’ve taken these concerns on board and devised a list of our favourite stores outside the regular go-to list when we’re buying some new threads. Even if there isn’t one in your hometown, take the plunge and go online: a little originality is often worth the post and packaging cost.
1. The Kooples

Kooples advertising is plastered everywhere: beautiful couples (of whom I often question authenticity) wearing equally beautiful clothes that hint at a subtle luxury without the need for over-embellishment.
Imagine AllSaints with a tailored edge and you’re almost there; monochrome, neutral tones give the entire brand a notion of simplicity and if in doubt, I always insist us gents keep it simple.
Whilst on the pricier side of the spectrum, you’re paying for real quality here, and novelty, flyaway trends are nowhere to be seen. Perfect for the young professional seeking some regal threads.
FashionBeans Picks
- Jersey T-shirt With Check Insets

- Long-sleeved Round-neck Waffle-stitch Pullover

- Velvet Suit Jacket

- Dandy Coat In Prince Of Wales Check

- Fitted Coloured Jeans

- British Jacket

- Long-sleeved Roll-neck Pullover

- Sailors Jacket

- Washed Velvet Jacket With Sheepskin Collar

2. Cheap Monday

A brand completely centred on Copenhagen cool. After years of being stocked in the likes of retail giants such as Urban Outfitters, a UK Cheap Monday Flagship Store hit British soil in February of this year and has only gone from strength to strength.
Channelling a workwear precision inspired by rural Scandinavian industry, Cheap Monday branched out from simple denim to sneakers, flannels, and shirts that are perfect for casual bar crawls and after work drinks. Although the brand lacks a more formal approach, Cheap Monday is ideal for the younger market to inject a polished yet rugged appeal to any outfit.
FashionBeans Picks
- Cheap Monday Torex Denim Shirt

- Cheap Monday Neo Sand Checked Flannel Shirt

- Cheap Monday Kichiro Grey Flannel Shirt

- Cheap Monday Ichiro – Jumper – Grey

- Cheap Monday Tight Skinny Jeans

- Cheap Monday Alladin – Lace-up Boots – Red

- Cheap Monday Kwan Chinos

- Cheap Monday Parka – Blue

- Cheap Monday Tobias Black Washed Denim Jacket

3. HE by Mango

MANGO has been spreading Catalonian exoticism on the high street since 1984, and fourteen years later, HE by Mango was created to serve a growing menswear market.
Striking a perfect balance between quality and affordability, the HE range caters to almost every single gent by releasing everything from more formal blazers to casual denim wear.
Typical of clothing from the continent, HE by Mango is unafraid of bold prints and bright colours, and style is not simply limited to the monochrome. I was a newcomer to the brand myself, often associating it with dad-like territory but this is simply not the case – HE by Mango is a strong yet unobvious clothing choice, and anybody would do well to take some stylistic Spanish influence.
If all that still didn’t convince you to take the plunge, you only have to take a look through some of our latest feature articles on site to see how often they have been featured in our inspiration lookbooks – this is a brand that is on point each season and yet their clothing will effortlessly transcend from year to year.
FashionBeans Picks
- Short Sleeved Cotton Henley T-shirt

- Slim-fit Cotton Shirt

- Slim-fit Alex Grey Jeans

- Cotton Shawl-collar Cardigan

- Flecked Tweed Blazer

- Suede Short-coat

- Cotton Trench

- Corduroy Slim-fit Trousers

- Slim-fit Check Cotton Shirt

4. Ben Sherman

Whilst the likes of Fred Perry and Lyle & Scott dominate the menswear heritage consciousness, Ben Sherman is a formidable and often underrated competitor in this market.
In recent years, the brand has moved away from the dreaded ‘chav’ association, branching out into luxury apparel influenced by an extensive history of British style. Gingham checks and slim-fit slacks all pay homage to the Mod and Punk subcultures of years gone by, and Ben Sherman has made a lasting impression upon contemporary menswear.
Although prices have increased in recent years, so too has the quality and prestige associated with the label. Try mixing a little Ben Sherman into your look: heritage pieces are a classic, timeless choice that will always serve you well.
FashionBeans Picks
- Ben Sherman Long-sleeve Gingham Shirt

- Plectrum By Ben Sherman Trousers

- Plectrum By Ben Sherman Meoo109 Deadwood Heather Knit

- Plectrum By Ben Sherman Mfoo151 Khaki Jacket

- Topman Ben Sherman Quey 2 Boots

- Ben Sherman Qewy Leather Brogues

- Plectrum By Ben Sherman Geometric Shirt

- Plectrum By Ben Sherman Meoo113 Forest Cardigan

- Ben Sherman Nuxt Suede Loafers Navy

5. Muji

I myself often tied Muji to Japanese gadgetry and consumer products, but a recent trip opened up a whole new shopping alternative. At extremely affordable prices, Muji is incredibly similar to Uniqlo; basic staple pieces are offered that can provide the very backbone to a great contemporary outfit.
The menswear range is currently a little limited, but don’t let this stifle your sartorial passion – Muji is budget friendly with a certain quality that should in no way be sniffed at. The brand’s strength lies in their dedication to retail, and it’s rare we find a shop that delivers classic style and versatility. Think American Apparel without the risqué advertising and lycra.
FashionBeans Picks
- Organic Cotton Plain Shirt

- Corduroy Shirt

- Double Faced Hooded Jacket

- Wool Alpaca V Neck Cardigan

- Organic Cotton Boat Neck Top

- Anti-colourfade Slim Fit Denim Jeans

- Non-itchy Rollneck Jumper

- Sweat Protect Polo Striped Shirt

- Wool Silk Crew Neck Jumper

Conclusion
So, I hope today you’ve found a little variation to your high street shopping experience. Sometimes, it’s better to crack open the laptop with a cuppa than trawl the busy town, especially with Christmas coming up – comfort and quality from the safety of your own sofa.
There’s nothing in wrong with purchasing at the popular, obvious places, but adding an element of originality can only be found when trying new brands and stores. Take the plunge and invest in something a little different this winter.
Now I have had my say, who are some of your favourite, more underground brands that should be on our radar?
Men's Short Hairstyles
Men's Mid-length Hairstyles
Men's Long Hairstyles
Men's Curly Hairstyles
Men's Black & Afro Hairstyles
Celebrity Hairstyles
Spring/Summer Essential Fabrics – Part 3: Madras & Tropical Wools
Spring/Summer Essential Fabrics – Part 2: Seersucker
Spring/Summer Essential Fabrics – Part 1: Linen
Spring/Summer Footwear: The Suede Derby






























I really like HE from Mango! Specially the style on picture number 4 in the showcase!!
Cheap Monday makes too skinny Jeans!!
HE from Mango looks great! any idea on how the sizing goes? Searched and found a size chart with listing comparing countries, but it doesn’t state which one the follow..
I liked the fact that up until this point HE was pretty overlooked by most people until now. Thanks FB!! Seriously though good post and I wear Large and have never had any issues with HE sizing and fit unlike with Zara sizes.
I remember go to Muji and saw a cool shape wool cap. I regret I didn’t buy it.
Bought a HE br Mango blue/grey checked duffle coat last winter. One of the best purchases I’ve ever made.
With HE you always purchase a great quality item for a good price. Still some sort of insider tip, but who knows how long thanks to FB. Just kidding. Very nice slim fitted clothes.
HE by Mango is a great shout, I hadn’t looked at their stuff before. I’d personally have Massimo Dutti on this list instead of Cheap Mondays or Muji, but that’s just a personal preference.
Big fan of Massimo Dutti as well
Are you from Hull then? Awful range of shops there, sadly.
He by Mango picture number 6 of the leather jacket is fantastic!
I’ve tried to keep HE by Mango under the wraps for a while! The trouser sizes tend to be flattering by one waist size and sometimes too tight around the crotch, but other than that, good value for money. Personally, I’d recommend their blue cords. Massimo Dutti do some great shoes as well.
Cheap Monday stuff is so boss.
That quilted jacket from HE by Mango! BEAUTIFUL!!
Is that from last season’s collection? I can’t seem to find it on their site! :(
It is this season’s collection although it is from the very latest lookbook so it might not have been released yet.
I am absoloutely LOVING the HE by Mango range, good prices and the occassional £50 bargain
Ben Sherman is totally bang on, the made in england stuff is superb.
On this list, I prefer Ben Sherman. However, I found that Massimo Dutti is the biggest brand in my heart. Their products look so beautiful, clean, urban and elegant!