If you would like to witness how clothes really look whilst simply walking down the street or casually waiting for the bus to arrive, then A.P.C’s lookbook is a must for your online retail therapy collection. Without leaving the comfort of your own home, A.P.C offers a unique way of presenting their designs.
A line up of twelve miniature men casually walk in out of the limelight, turn around (or to the side), reach into their pockets, pull up their sleeves… the list goes on! It is a unique and clever way to clearly demonstrate the features of each garment and how they naturally fall when worn.
By selecting an outfit you like, you can then enlarge the image to view a close up of the styling along with a detailed description (of course, still very much in character but paused at your convenience).
The new AW12 collection consists of a classic colour palette of navy blue, beige and charcoal grey. The overall look has a very smart feel to it, with a slight casual undertone emphasised by the rolled up chinos and leather loafers. Button-down shirts are an essential piece within the collection and are styled with shawl collar cardigans, aviator jackets and striped pullovers (to name a few). White denim jeans or corduroy trousers stand out against the grey suit trousers, and are teamed with desert boots.
Do you like what you see? Then click on your favourite image from the line up below and literally watch how the outfit looks from all angles. We’ve reached the new age of Internet shopping – what’s next?!