We already have an inkling as to what the response will be to this article, as it’s not technically fashion news, however we are fans of all forms of art here at FashionBeans and were immediately drawn to this unique concept.
In a new creative project, entitled Absolut Unique, the brains behind the Absolut vodka brand have launched a new campaign that will see limited edition bottles available to purchase.
What makes this concept so marvellous is that almost 4 million uniquely designed bottles will grace shelves worldwide, each of which will be individually numbered. As Jonas Tahlin (VP-global marketing for Absolut) put it, “Anyone could do one or two unique products. We’re making close to 4 million.”
By utilising a mix of 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, it ensures that each bottle design is completely unique, so you are truly purchasing a one-of-a-kind piece. Absolut calls it “carefully orchestrated randomness.”
Set for release this month, we don’t know about you but we can’t wait to see these striking artistic bottles grace the shelves of our local – the only problem now is choosing which design to take home.
Below is a behind the scenes video, in which the ABSOLUT UNIQUE team explains how the project came to fruition: