adidas adiZero Primeknit

In February, Nike unveiled their revolutionary FlyKnit sneaker – a lightweight running shoe said to weigh just one-hundred-and-sixty grams (roughly nineteen-percent less than the standard running shoe.) The single-piece trainer is estimated to save runners lifting the weight of a car over the forty-some-thousand steps it takes to complete a marathon, and has been already been adopted as the shoe of choice by three-time London Marathon winner Paula Radcliffe.

Never to be outdone, Adidas has now thrown their own knitted shoe into the ring, with the adiZero Primeknit. Far from a copy of the Nike FlyKnit, the adiZero Primeknit is said to have been in development for three years and is already being worn by Adidas athletes at the London 2012 Olympic Games. The seamless design of the knitted footwear not only reduces weight and pressure, but also allows for increased flexibility and support, which cannot be provided by traditional running shoes.

If all this practicality isn’t enough reason to buy a groundbreaking shoe, rest assured, as they are also a surprisingly handsome piece of footwear. Inspired by the colours currently adorning Adidas Olympic athletes, these German-manufactured trainers are available only in a red and white colourway, with the digitally knitted design adding a touch of something different that will really set your feet apart from the rest of the running crowd.

Only two-thousand-and-twelve pairs of these shoes have been made available for purchase by the public and are being sold as a UK-exclusive until August 12th in an adiZero Primeknit pop-up store at 10 Newburgh Street, London.

adidas adiZero Primeknit:

adidas adiZero Primeknit

adidas adiZero Primeknit

adidas adiZero Primeknit

adidas adiZero Primeknit