With floral prints set to be a significant trend for the forthcoming seasons, this quirky-cool shirt from London-based label Albam is a perceptive investment for your style regimen.
Established in 2006, Albam prides itself as a purveyor of quality, considered clothing for the modern urban man, offering, in their own words, an “honest product, made well, using great fabrics”.
Currently operating from four London retail spaces in Spitalfields, Soho, Covent Garden and Islington’s Upper Street, this unpretentious label also trades from a well-designed ecommerce site, and boasts a loyal following amongst style-conscious menfolk nationwide, who consider quality and craftsmanship their highest sartorial priority.
Acknowledging that many men could feel that donning a garment depicting delicate blooms may be a something of a threat to their masculinity, Albam has respectively toned down the vibrancy of the print, making it a muted yet artful take on the look – a much more considered approach than the vivid psychedelic floral prints of the Peacock Revolution.
Produced through a collaboration with the illustrious Liberty’s department store, famed for its elegant and sophisticated prints, this quality Oxford cotton shirt has been lovingly crafted by skilled shirt-makers in Portugal. Albam’s commitment to using organic, natural materials ensures only the finest materials and craft methods have been employed in the design, with the main body of the shirt composed of high-grade cotton, whilst the buttons are hewn from the flesh of the South American Corozo nut. The final stage of the production process involves carefully washing the shirt to give it a luxuriously-soft texture.
A distinctive upgrade on the rather more conspicuous Hawaiian styles that have re-emerged as a popular summer staple, it’s the perfect opportunity for the boys to get their own vintage-inspired floral fix – after all, why should the girls have all the fun?
Available now from the Albam website, priced at £149.