ALDO SS12 Campaign

With the majority of us pining for summer to roll around, high quality fashion footwear brand Aldo aren’t doing anything to divert our attention away from the warmer months – if anything they are making us yearn for them more – with the release of their latest spring/summer 2012 campaign, entitled “Stay Cool”.

Photographed by Terry Richardson, the campaign imagery enlists the help of the beautiful Anais Pouliot and male model Mat Gordon to showcase their SS12 range.

The infectiously fun campaign utilises light-hearted props such as parrots, inflatables – and not forgetting that giant stack of bananas!

Shot against a vibrant coloured back drop of yellow and blue, this campaign really does oozes summer and is a refreshing way to go about showing off the spring/summer collection – the playful series of imagery immediately draws your attention.

When viewing the collection, the style that all the men in the FashionBeans office want to get their hands on is the ‘Arkin’ design. The ‘Arkin’ is a casual Derby shoe that features a soft grey suede upper with a vibant eye-catching blue sole. The casual aesthetic mixed with the bold pop of colour makes it the ideal companion for all your spring/summer outfits.

ALDO S/S 2012 Footwear Campaign:

ALDO S/S 2012 Campaign

ALDO S/S 2012 Campaign

ALDO S/S 2012 Campaign

ALDO S/S 2012 Campaign

ALDO S/S 2012 Campaign

ALDO S/S 2012 Campaign