Over the past few years Puma has collaborated continuously with high fashion giants Alexander McQueen in their Black Label initiative. The outcomes have been a perfect blend of traditional sports silhouettes and a level of quality and detail usually reserved for the upper realms of the fashion world. The Joust is their latest collaborative effort and stays true to form.
‘Medieval Protection’ is the theme of the new collection (hence the name Joust) which has been both subtly and more obviously entwined with the design. The importance of durability in medieval combat is stressed by the chunkiness of the boot-like trainer, whilst the ribbing to the toe, tongue and upper is a consideration of the flex required for movement in battle. The sole is the true protector (from the ground of course) so fittingly features a chain-mail inspired pattern.
The colourways provided also help to tell the story. The metallic silver of knights in their shining armour, the earthy brown pony skin of the steed ridden into battle and the black ‘moonless night’ all reflect and add to the collection.
The Joust really keeps to the efforts we have previously witnessed from this on-going partnership. No doubt the sporty design will make for a comfortable and supportive trainer that most certainly could be worn daily, but the attention to detail regarding the theme and particular materials used is the gift you receive from collaborating with those at a different position on the fashion scale.
Set to drop around August and available to pre-order exclusively at Sivasdescalzo for €340.
Looking good isn’t important, it’s everything.