This autumn/winter 2012 saw the launch of AllSaints’ first advertising campaign. To coincide with the occasion, back in September FashionBeans attended their Vogue Fashion Night Out event at the London Regent Street store, where they also unveiled their new AW12 collections.
The 60 second campaign film, which you can view here (if you haven’t seen it on TV or at the cinema yet), features a wealth of young British creative talent – ranging from artists to a violinist to a ballerina to a poet – which are all shot against a backdrop of heavy industrial space; summing up AllSaints’ signature gritty, edgy aesthetic perfectly.
Below you will see some beautiful behind the scenes black and white photography from the campaign set, as well as images of prominent members of the cast; Tony Ward and Marques Toiliver.
In addition to the strong imagery above, AllSaints (AS) have also released a small question and answer session with male model Tony Ward (TW), who is a household name for those who truly love men’s fashion and style. He talks about his favourite pieces from the collection…
AS: OF ALL THE THINGS YOU’VE WORN TODAY, IS THERE ANYTHING THAT YOU WOULD PERSONALLY CHOOSE TO WEAR?
TW: I like the boots, especially the shiny Cabot Boots. The Petrov Peacoat is really cool with the fur collar. I also like the creepers (Segment Shoe), they’re pretty cool – I’m kind of a shoe freak.
Of course, I like the jeans with the crotch that hangs down your knees (Taper Jeans). Love that, pants that always fall down.
The leather jacket is pretty cool… pretty much everything I was wearing, I like AllSaints’ stuff.
AS: COULD YOU COMPLETE THE SENTENCE, ‘ALLSAINTS MAKES ME…’?
TW: Crazy, in a good way. AlSaints is really luscious.
AS: IF YOU WERE GOING TO ALLSAINTS TO BUY ANYTHING FOR A LOVED ONE FOR CHRISTMAS WHAT WOULD YOU GIVE THEM?
TW: There’s a tiger or cheater print t-shirt I was thinking of giving to my wife for Christmas as she’s a cat freak. I also like the embellishment skirt Vita was wearing (Voltaire Skirt).
I would probably get some things for my son, he’s 14 years old, I think the clothes would look really cool on him. He’s super skinny – not like me, I challenge the clothes – but they’re so comfortable that it’s easy to wear.
AS: WHAT IS YOUR ALLSAINTS GO TO ITEM?
TW: I like the t-shirts, they’re super comfortable. I like the coats, they’re cool. There was actually one they don’t have me wearing – which I think they’re crazy for! I don’t know why I didn’t!
It’s a green Bellfield Coat – that’s sick, I love that jacket. I like the material on it, I like the length of it, and it’s really cool.