AllSaints Fashion Night Out

September 6th 2012 saw the launch of London’s Fashion’s Night Out. In association with Vogue, FashionBeans favourite AllSaints used the event to showcase their new autumn/winter 2012 collection at their flagship store on Regent Street, London.

Variety is certainly the spice of life with this new collection, and while it sticks mainly to the traditional darker shades of winter couture, the fusion and palatable clash of styles is something almost entirely unique. Whether you’re a rocker, goth, hipster or vintage enthusiast, you’ll find yourself well catered for.

This was only emphasised by the eclectic choice of models and performers used to launch the new collection, which included fine art painter Tomo Campbell, violinist Marques Toliver, ballerine Vita Kan, poet Greta Bellamacina and film maker Laura Gosh.

AllSaints AW12 Campaign Film:

All were used in the new AllSaints video campaign, which was premiered at the event. The clash of artistic brilliance and beauty against the backdrop of heavy industrial space perfectly sums up the AllSaints aesthetic.

Dark and light brings life to the different shades, tones and styles of the collection, making for a body of work as intriguing, complex and versatile as the people who wear it:

Highlights: AW12 Menswear

Men’s highlights for the new collection include the Petrov Pea Coat (£275), Hampstead Coat (£350), Combine Blazer (£195), Alter Leather Shirt (£325), Convoy Leather Biker Jacket (£295) and the Stamp Cigarette Jeans (£75):

  • Petrov Pea Coat
  • Hampstead Coat
  • Combine Blazer
  • Alter Leather Shirt
  • Convoy Leather Biker Jacket
  • Stamp Cigarette Jeans

According to one helpful staff member, inspiration for the new menswear came from popular 80s fashions, which have been updated with slimmer fits and eye-catching asymmetry, along with an influx of military and vintage influences.

This is particularly noticeable in the new range of printed t-shirts, of which the Flower tonic Scoop (£40), the Leopald Crew (£45) and the Mast Cut collar (£40) are particularly fine examples of AllSaints’ craftsmanship. The designs may be plain, but the graphic art splashed loudly over the front is anything but. These include hand painted and collaged artwork, along with metallic inks and a vintage finish.

The outerwear coats and jackets have been deliberately crafted to allow winter layering, while paying tribute to British heritage with polished trims and innovative, form-fitting silhouettes:

  • Flowers Tonic Scoop
  • Leopald Crew T-shirt
  • Mast Cut Collar T-shirt
AllSaints Fashion Night Out

Judging by the turn out last night, AllSaints currently enjoys a following every bit as varied as their new collection. Part of the credit, of course, must go to the highly trained and dedicated staff. When not dispensing drinks and greeting guests, they were in hand to offer in-depth advice on the AllSaints products, ranges and new items; drop into any AllSaints store and you can be assured of some first-class service.

This made for one of the most crowded and bustling stores on Regent Street. Their hosting skills were also exemplary, providing a fully stocked bar, full cast of models displaying the new collection, music from Alpines and a DJ set by Stuart Hammond.

This year represents AllSaints second time taking part in Fashion’s Night Out, with many of the pieces from the new collection to be featured in upcoming issues of British Vogue. Given the level of tailoring and emphasis on originality of design, it is not hard to see why: AllSaints is a brand truly on the rise. And given the standards of their latest collection, there is no telling how high they may aspire to.

Event Photos

Below are some images from the event. You can see more of them on AllSaints’ FaceBook Page Here.

AllSaints Fashion Night Out Event Photos

AllSaints AW12 Campaign Lookbook:

AllSaints Fashion Night Out

AllSaints Fashion Night Out

AllSaints Fashion Night Out