AllSaints has a special place in many British gents’ heart. Providing rock ‘n’ roll inspired clothing each and every season, their collections can help add an edge to any personal style. Whether this is done through the addition of a classic leather biker jacket, an on trend pair of Chelsea boots or a bold statement pattern, AllSaints can help revitalise even the most tired of wardrobes.
Over the years, certain items of AllSaints’ apparel have become as iconic as the ‘Ramskull’ logo that adorns their range – think beautiful ‘code’ merino wool knitwear, skinny ‘cigarette’ jeans, the aforementioned biker jackets and their signature military boots. These are the pieces that continually transcend seasons and trends; the type of clothing that forms the building blocks of any contemporary wardrobe.
With this in mind, today we bring you the reinvention of the AllSaints archive: Icons Collection.
Who better to detail this exciting transformation than AllSaints themselves:
“Renowned British fashion house AllSaints reinvents the acclaimed archive collection to deliver a range of individual styles that together form the foundation of a timeless wardrobe.
The winter campaign – ‘Portraits of an Archive’ – marks the release of the new, trans-seasonal archive collection and will continue to portray iconic styles from season to season. Signature AllSaints pieces include authentic leather biker jackets, black skinny jeans, premium jersey t-shirts and classic military boots – collectively representing the brand’s legendary British style.”
‘Portraits of an Archive’ is an intimate campaign that complements the collection’s launch and conveys an attitude driven statement of the reinvented range. Unsurpassable confidence and attitude is the key focus of each ‘portrait’, identifying every garment as a foundational item to evolving individual style:
The concept of the new ‘Icons Collection’ is completely inine with the ethos we abide by at FashionBeans. A carefully curated selection of AllSaints’ key signature styles, they are modern wardrobe staples that all men should own.
The timeless nature of the range also provides infinite versatility; each piece can be mixed and matched effortlessly, in order to help you create looks that are suitable for any season or occasion.
Below, we have handpicked some of our favourite pieces currently available:
AllSaints’ Icons concept is a welcome addition to the brand’s offering and has been executed superbly. The revamped archive collection should be the first stop for any man who is looking to develop their very own capsule wardrobe – one that is able to transcend seasons and can adapt to any new look effortlessly.
You can shop the new icons collection today at AllSaints archive.