Tobias Sorensen fronts the new advertising campaign for Antony Morato’s spring/summer 2012 menswear collection.
The campaign is shot by photographer Joseph Cardo in simple with monotone black & white photography, ensuring that the focus remains on the clothing whilst giving the campaign sleek and sophisticated edge.
The collection showcases a contemporary, clean-lined range that is focused around casual wear with an urban feel. It is ideal for the younger generation – featuring plenty of t-shirts, denim, casual, outerwear and trainers.
The styling for the lookbook has placed major emphasis on a key fashion technique – layering. Layering a variety of garments within one outfit not only creates a unique individual look but also makes the most of your whole wardrobe.
Here at FashionBeans we think the way in which this campaign was styled and shot showcases Anthony Morato’s new collection off beautifully. Simple yet effective.