With the London Olympics mere weeks away, it seems the thirst for a sporty look is going beyond Lycra shorts and sweatbands; the bomber jacket is experiencing something of a revival, with a surge in sales across the board.
Will.I.Am has been wearing customised ones on The Voice, Esquire has had both John Hamm and Michael Fassbender wearing them on their front cover in the last two issues, and Ryan Gosling’s white satin bomber jacket in Drive has surely contributed to the increase in popularity of an item that is so incredibly apt in the run-up to the biggest sporting event in Britain’s history.
Both the high street and high-end retailers have reported a rush in demand for the bomber jacket, with ASOS reporting sales exceeding 5,000 in the last two months alone – leading them to order 20,000 more of the jackets for the next season. Following this, Topman have announced plans to release their popular take on the jacket in many more colour ways and styles in time for autumn/winter.
This fifties-inspired jacket is a versatile piece for spring, summer and beyond, providing you buy clever and invest in a classic bomber to work with your existing wardrobe. Choose cotton for breathability and the option to wear on warmer days, and make sure you opt for a colour palette that suits your style and your skin tone. Yes, the neon orange might look cool now, but will you feel the same in the middle of the grey winter months?
The Quilted Varsity Jacket from ASOS is a versatile and casual way to wear the trend, mixing soft grey and burgundy for a simple, stylish look. The body and sleeves are quilted for a more ‘luxe’ feel, while the collar, cuffs and hems are all in contrasting bands of white and navy blue. As the jacket is made of 100% cotton, it’s easy to care for and maintain, meaning it will look almost box-fresh for seasons to come!
For a simpler take on the trend, the APC Madras Marine Twill Bomber Jacket from Urban Outfitters is a great find. In sophisticated deep navy blue, the jacket will work with most outfits to add a slightly urban edge. Lined in a quirky gingham print, the jacket features an inside pocket and has a zip closing. The ribbed collar and cuffs are a deeper blue for a soft contrast; wear this jacket open with a slim-fit shirt and skinny leg jeans for a casual but stylish look.