b store strives to offer a new and inspiring vision of menswear, in order to lure modern men into investing in the creative brand. Hoping to entice like-minded individuals, b store’s artistic atmosphere in their retail units is only further enhanced by their contemporary clothing designs.
Matthew Murphy and Kirk Beattie, the creative minds behind the label, allowed their design inspiration to steer in a slightly different direction for the upcoming AW12 collection; an image of a homeless man wearing an outfit consisting entirely of items found on the street became the foundation of their research. The duo’s interest was piqued through the aforementioned man’s layering of obscure prints and patterns, which were teamed together without a single thought or care.
This approach is clearly evident in their latest b store loves Liberty (London) collaborative line. Within the AW12 collection you will find a bold mix of animal print and military camouflage on shirting, along with striking leopard prints and subtle paisley patterns combined together on tees.
Shirts and T-shirts are styled with black turn-up tailored trousers and classic shoes to create a look that is accessible to the everyday male, whilst simultaneously allowing the statement prints to shine through. Attention to detail is highlighted by the camouflage binding sewn onto the pockets – a simple yet effective idea to brand a pair of trousers.
The design team also looked to unusual places in order to create these individual prints for the collection. An unwanted French bistro chair and a 70s Scandinavian vintage sweater located in the thrift store were two important items that inspired the design process.
So whether you take a trip to the Saville Row store or explore their website, look to inject some life and playfulness into your wardrobe with b store this season. With such a clever and smart interpretation of the original image, I am certain you will not be mistaken for a homeless man – unless that’s the look you are going for? I won’t judge! If b store can admire their style, then so can I.