Working with a rich palette of sunny yellow, exotic orange and shimmery blue hues, Belgium based Bellerose offer their spring/summer 2012 menswear collection. Bursting with colour and vibrant layers, the lookbook demonstrates the brand’s continued originality and quirky approach to fashion.
The use of various chairs within the corner of a white brick walled room creates a simplistic backdrop for the shoot, proving ideal for displaying the dynamicity of the range.
With bright hues being utilised extensively, the use of flowers as a prop within the shoot not only compliments the clothing, but also defines the brand’s European style and forward thinking approach to colour. Bold floral print is also incorporated into some of the designs, strengthening the collection’s seasonal belonging.
The smart-casual aesthetic playfully mixes relaxed fits with more structured items and formal footwear. Neck ties, rolled up bottoms and colour popping socks are incorporated heavily, adding some serious on trend style, as well as a consistent use of stripes, which provides a welcome nautical edge.
Stand out pieces include the washed orange floral shorts and the blue/black blurred check cardigan. Both colourful and fresh, these pieces are not for the faint hearted but do pack a stylish punch that is ideal for the warmer months.
The perfect fusion of colour with an original European edge makes Bellerose the go to brand for those summer style essentials.