This season, Billionaire Boys Club and sub-brand Ice Cream have both released a limited edition range of sweatshirts, which are set to be sold exclusively on the European Website.
As with many previous collections, the main emphasis has been put upon bold styling – creating a visual statement through colour and branding alone. Although both brands feature an array of eye-catching colour ways, it is the Ice Cream collection that features the slightly more loud, somewhat garish, shades of orange, blues and reds.
True Billionaire Boys Club/Ice Cream fans will have noticed that with the launch of this capsule collection, the Ice Cream label has undergone a transformation – returning with a new and improved Ice Cream logo.
This exclusive range is ideal for those of you who want to tap into the urban street wear look that is trending at the moment, whilst really making a statement this season.
The collection retails between £160 – £185 (dependent upon style) and is available now. Head over to www.bbcicecream.eu to shop the collection and avoid disappointment!