Blue Blood AW12 Collection

With workwear and functional clothing at the heart of each design, Blue Blood is an ideal go to for your winter essentials. A focus on tough denims and heavy knits lead the way throughout the collection, effectively layered to give an individual twist to this concrete style.

Working with a classic palette of navy, brown and stony hues, each look is both wearable and versatile. Distressed denims are paired with crisp whites, whilst salt and pepper knits are layered over pale Chambray’s. Although this style is relatively simple to accomplish, it is also ideal for the colder months and remains timeless and masculine from year to year.

A piece that easily stands out from the collection is the paint splattered denim overall. Its street art design and primary colour pops makes it an interesting piece with a strong urban streetwear influence.

Another piece that nods its head to the autumn/winter olive trend is the parka. The deep pocket design and rope drawstring references nautical detailing whilst the contrasting collar keeps it workwear led.

As the workwear trend stays strong this AW12, it enables us men to invest in durable, versatile pieces that not only remain stylish but also provide confidence; with us knowing that those snow battling boots and storm proof coats are there when we need them.

Shop the full range at: http://www.bluebloodbrand.com/

Blue Blood AW12 Collection

Blue Blood AW12 Collection