BOSS Orange Spring/Summer 2012 Campaign

If ever a campaign was going to get you in the mood for the (hopefully) warmer months to come, then it has to be the latest spring/summer ad campaign from BOSS Orange – with its casual styling and picturesque location.

Photographed by Matt Jones and modelled by Tony Ward and Will Chalker in the exotic location of Rio De Janeiro, the sexy campaign is topped off by Brazilian (Victoria’s Secret) bombshell Alessandra Ambrosio.

The collection gives off a light hearted yet somewhat urban feel, incorporating a wide range of products to get you through the summer seasons. The range features everything you could possibly need – including striking printed t-shirts, patterned shirts, blazers, outerwear, leathers, bold chinos, bags and accessories.

The campaign as a whole gives off a fun and playful vibe, showcasing great chemistry between the models that only helps embody the message of the collection perfectly: “Love is simple. Love is Orange!”

Check out the full campaign and shop the collection over at Hugo Boss.

Available At
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BOSS Orange Spring/Summer 2012 Campaign:

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign

Boss Orange Spring/Summer 2012 Campaign