Brooklyn We Go Hard Menswear: AW12 Collection

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Brooklyn We Go Hard Autumn/Winter 2012 Collection

The worldwide artist collective, Brooklyn We Go Hard, releases an autumn/winter clothing range worth keeping a close eye on. The French brand has a clear philosophy: “Exploring the urban culture of the world as well as keeping in mind our goal to create a multidisciplinary structure”. The underlying message speaks of contemporary pieces, comprising of urban designs and influences. Industrial, Parisian styles dating back to the brands 2010 inception are as fresh today as they were back then.

The young mix of photographers behind the brand have manage to incorporate a variety of diverse ideas into the new collection, which has been influenced by the unlikely combination of New York and the Middle East. Since the beginning, BWGH have injected heavy cultural references into their collections, enabling them to continually create passionate, flamboyant and unique menswear.

The theme of the AW12 collection is Mosaic – which links to the designs roots of the Iranian/Syrian area of Mesopotamia. BWGH have, indeed, expressed their desire to pay tribute to the area, where multiculturalism is at large. Similarly, the New York district of Brooklyn shares similar characteristics; a place where colours, cultures and personal expression collide.

A stand out piece from the new range is the Eloyi Beige Shirt. The fishtail braid trim is a truly unique piece of detailing, which I have personally never laid eyes on before. The shirt features a button down collar, single chest pocket and straight rear yoke – making this the perfect modern wardrobe classic that is versatile enough to be dressed up or down depending on occasion.

A trio of white t-shirts are also noteworthy, with each featuring a beautiful shot caught on camera – by the brand’s very own photographers – printed on the front, providing new meaning to the term ‘graphic tee’. Such intimate photography also backs up the Parisian collectives’ ethos of self expression.

You can shop the full AW12 range now over at Coggles.com.