BWGH (Brooklyn we go hard) is a authentic young French brand that ‘arose from the fusion of the respective passions of two Parisian childhood friends: fashion and photography’. More than just a simple trend-led label, BWGH is not only a brand that produces a high quality end product – but one that does so with meaning.
BWGH state that ‘art lives when worn’, and puts itself at the service of their artists in order to promote them to a wide audience. The artists include Eliott Brunet, Kevin Couliau, Lea Dominguez, Jeanne B. Giacobetti, Ben Hoffman, OJOZ, Yoram Savion and Ludovic Zuili.
They began producing t-shirts featuring the photography and in 2011 the range grew to include sweatshirts, sweaters and shirts. In their concept stores the clothing is presented alongside an exhibition of the photographers work.
Their spring/summer 2012 images are now available to view through their website’s blog, with them demonstrating perfectly how BWGH is a label that is slowly evolving. The leap into spring doesn’t consist of bright colour ways but subtle changes to the garments that have come before. Don’t think for one second that this means BWGH isn’t an innovative brand – the retail concept and their ability to merge together two different creative forms, fashion and photography, shows the ingenuity and flair they posses. Remember, creativity isn’t only seen in the brands that shout the loudest.
BWGH is stocked at Autograph in Birmingham, Coggles in York and Below Store in Brighton. They also have an e-shop where many of their designs are available.