This month saw the first UK standalone Cheap Monday store opening on Carnaby Street in London. The popular shopping hub, which has seen recent openings from Ben Sherman and Monki, now also houses the Swedish fashion brand. The store itself is styled with industrial elements, including utilitarian metalwork, chain-link fixtures and exposed brickwork. A large golden chain-link pyramid sitting above the staircase is an interesting feature of the store.
The new space is the first of its kind in the UK, with only concessions in some Selfridges branches being available before now. This new store boasts the full Cheap Monday range – including menswear, womenswear, denim, accessories and even babywear. There is also a separate shoe section for both men and women.
In terms of menswear, the spring/summer 2012 collection was influenced by the innocence and naivety of the older generations’ youth. This can be seen via workwear pieces in a fresh palette, with flashes of bright oranges and cobalt blues. Chambray and check shirts feature heavily, as well as bleached denim and trademark graphic tees.
The footwear carries on this theme with desert boots and sneakers in oranges, blues and whites – creating a light colour scheme for spring without too many overpowering or garish tones. Other key pieces include chinos and zip-front jackets in lightweight materials, giving wearable alternatives to denim and leather for the warmer spring/summer months.
Check out the new store – whether you are a fan of the brand or are unfamiliar with Cheap Monday – for the relaxed ‘cool’ factor that comes with a Scandinavian aesthetic. All products are available on cheapmonday.com.
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