Forget Pulp’s 90s hit song that springs to mind, as Common People Clothing has brought a new meaning to the title. The brand was founded by Kestin Hare – former head designer at Nigel Cabourn. Common People design for those with an appreciation of high quality menswear and footwear; focusing on excellent craftsmanship and local sourcing to deliver the expectations of their loyal followers.
The lookbook for their autumn/winter 2012 collection draws inspiration from the past and was shot at an old, neglected car workshop – in striking contrast to the brands premium quality ethos. The simple derelict backdrops allow the clothing to really stand out and emphasises the underlying casual, workwear aesthetic; enhanced further by the models unruly hair and beards.
The collection predominantly consists of cosy buttoned up shirts, Italian wool blazers and chunky knits in natural, warm tones such as dark greys and deep browns – perfect for keeping warm in a stylish way this winter. My favourite piece is the mustard slim fit corduroy blazer with checked wool panel inserts. The contrasting yolk and elbow patches add an interesting, unique touch to a traditionally smart jacket.
Common People are ideal for those of you looking for high quality, timeless clothing that is built to last. You can see the full lookbook or shop the collection on the Common People website.